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algorithms
very specific, step-by-step procedures for solving certain types of problems
heuristics
Mental shortcuts or "rules of thumb" that often lead to a solution (but not always).
representativeness heuristic
a mental shortcut whereby people classify something according to how similar it is to a typical case
availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
priming
the activation, often unconsciously, of particular associations in memory
framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
gambler's fallacy
the belief that the odds of a chance event increase if the event hasn't occurred recently
sunk-cost fallacy
people make decisions about a current situation based on what they have previously invested in the situation
executive functions
higher order thinking processes that include planning, organizing, inhibition, and decision-making
creativity
the ability to produce novel and valuable ideas
divergent thinking
expands the number of possible problem solutions
convergent thinking
narrows the available problem solutions to determine the single best solution
functional fixedness
the tendency to perceive an item only in terms of its most common use
storage
the retention of encoded information over time
retrieval
the process of bringing to mind information that has been previously encoded and stored
Explicit memory
memory of facts and experiences that one can consciously know and "declare"
Episodic Memory
the collection of past personal experiences that occurred at a particular time and place
Semantic memory
a network of associated facts and concepts that make up our general knowledge of the world
Implicit memory
retention of learned skills or classically conditioned associations independent of conscious recollection
Procedural memory
a type of implicit memory that involves motor skills and behavioral habits
Prospective memory
remembering to do things in the future
Long-term potentiation
gradual strengthening of the connections among neurons from repetitive stimulation
Working memory model
describes short-term memory as a system with multiple components; suggests that short-term memory is dynamic and multifaceted
Primary memory system
hippocampus
working memory
A newer understanding of short-term memory that involves conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory.
Central executive
the part of working memory that directs attention and processing
phonolgical loop
holds and retains verbal information. rehearsal. uniquely human characteristic. thought to evolve for learning of new languages.
Visuospatial sketchpad
A component of working memory where we create mental images to remember visual information
Long-term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.
Multi-store model
An explanation of memory based on three separate memory stores, and how information is transferred between these stores.

Sensory memory
the immediate, very brief recording of sensory information in the memory system
Iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
Echoic memory
a momentary sensory memory of auditory stimuli
Automatic processing
unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings
Effortful processing
encoding that requires attention and conscious effort
Encoding
the processing of information into the memory system
Levels of processing model
the more deeply an item is encoded, the more meaning it has and the better it is remembered
Shallow encoding
encoding based on sensory characteristics, such as how something looks or sounds
Deep encoding
encoding based on an event's meaning as well as connections between the new event and past experience
Structural, phonemic, and semantic
three levels of processing
Mnemonic devices
techniques for using associations to memorize and retrieve information
Method of loci
A mnemonic technique that involves associating items on a list with a sequence of familiar physical locations
Chunking
organizing items into familiar, manageable units; often occurs automatically
Categories
clusters of interrelated concepts
Hierarchies
A Social structure that organizes ranks people such as in a class system.
Spacing effect
the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice
Memory consolidation
the gradual, physical process of converting new long-term memories to stable, enduring memory codes
Massed practice
a practice schedule in which studying continues for long periods, without interruption
Distributed Practice
spacing the study of material to be remembered by including breaks between study periods