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decision making
1. is the corner stone of planning
2. is the catalyst that drives the planning process
3. underlies every aspect of setting goals and formulating plans
4. the act of choosing one alternative from among a set of alternatives
planning
1. all organizations plan, but not in the same fashion
2. all planning occurs within an environmental context
3. all goals require plans to guide in their achievement
4. all goals are tied higher goals and plans
purposes of goals
1. provide guidance and a unified direction for people in the organization
2. strong affect on the quality of other aspects of planning
3. serve as a source of motivation for employees
4. provide a mechanism for evaluation and control of the organization
mission statement
a statement of an organization's fundamental purpose
strategic goals
goals set by and for top management of the organization that address broad, general issues
tactical goals
set by and for middle managers; their focus is on how to operationalize actions to strategic goals
operational goals
set by and for lower-level mangers to address issues associated with tactical goals
optimizing
allows managers to balance and reconcile inconsistent or conflicting goals
criteria for effective goals
1. specific and measurable
2. cover key result areas
3. challenging but realistic
4. defined time period
5. linked to rewards
planning staff
gather information, coordinate planning activities, and take a broader view than individual managers
planning task force
created when the organization wants a special circumstance addressed
board of directors
1. establishes corporate mission and strategy
2. may engage in strategic planning
chief executive officer
may serve as president or board chair; has a major role in planning and implementing the strategy
executive committee
1. is composed of top executives
2. meets regularly with the CEO to review strategic plans
line management
1. have formal authority and responsibility for management of the organization
2. help to formulate strategy by providing information
3. are responsible for executing the plans of top management
contingency planning
1. the determination of alternative courses of action to be taken if an intended plan is unexpectedly disrupted or rendered inappropriate
2. these plans help managers to cope with uncertainty and change.
crisis management
1. the set of procedures the organizations uses in the event of a disaster or other unexpected calamity
2. difficult to anticipate
management by objectives (MBO)
a technique for integrating formal goal setting and planning by giving subordinates a voice and clarifying what they are expected to accomplish
d. contingency
Rhode Island's governor told 81% of the state employees to stay home for twelve days without pay in order to save the state millions of dollars. Unemployment in the state had risen to 12.6%, which caused a budget deficit. This is an example of a(n) __________ plan.
a. crisis
b. tactical
c. long-range
d. contingency
e. integrated
strategy
is a comprehensive plan for accomplishing an organization's goals
strategic management
involves formulating and implementing strategies to take advantage of business opportunities and meet competitive challenges
effective strategies
promote superior alignment between an organization, its environment, and its goals
distinctive competence
something an organization does exceptionally well
scope
range of markets in which an organization will compete
resource deployment
how an organization will distribute its resources across the areas in which it competes
business-level strategy
1. the set of strategic alternatives that an organization chooses from as it conducts business in a particular industry or a particular market
2. how do we compete?
corporate-level strategy
1. the set of strategic alternatives that an organization chooses from as it manages its operations simultaneously across several industries and several markets
2. what business are we in?
strategy formulation
the set of processes involved in creating or determining the organization's strategies; it focuses on the content of strategies
strategy implementation
the methods by which strategies are operationalized or executed within the organization; it focuses on the processes through which strategies are achieved.
deliberate strategy
a plan, chosen and implemented to support specific goals, that is the result of a rational, systematic, and planned process of strategy formulation and implementation
emergent strategy
a pattern of action that develops over time in the absence of goals or missions, or despite goals and missions
SWOT analysis and strategy
1. organizational strengths: are skills and abilities enabling an organization to conceive of and implement strategies
2. common organizational strengths: are organizational capabilities possessed by numerous competing firms
3. distinctive competencies: are useful for competitive advantage and superior performance
4. imitation of distinctive competencies: removes the competitive advantage of the competency
5. sustained competitive advantage: - occurs when a distinctive competence cannot be easily duplicated
- is what remains after all attempts at strategic imitations cease.
6. strategic imitation of a distinctive competence is difficult when:
1. it is based on unique historical circumstances
2. it is difficult for competitors to understand its nature or character
3. it is based on a complex phenomenon (eg. organizational culture)
organizational weaknesses
skills and capabilities that do not enable an organization to choose and implement strategies that support its mission.
weaknesses can be overcome by:
1. investments to obtain the strengths needed.
2. modification of the organization's mission so it can be accomplished with the current workforce
competitive disadvantage
occurs when an organization fails to implement strategies being implemented by competitors
organizational opportunities
are areas in the organization's environment that may generate high performance
organizational threats
are areas in the organization's environment that make it difficult for the organization to achieve high performance
differentiation strategy
1. an organization seeks to distinguish itself from competitors through the quality of its products or services
2. marketing and sales emphasize high-quality, high-value image of the organization's products or services
overall cost leadership strategy
1. an organization attempts to gain competitive advantage by reducing its costs below the costs of competing firms
focus strategy
1. an organization concentrates on a specific regional market, product line, or group of buyers
2. either differentiation or costs leadership, depending on which one is the proper basis for competing in or for a specific market segment, product category, or group of buyers
prospector
1. encourages creativity to seek out new market opportunities and to take risks
2. develops the flexibility to meet changing market conditions be decentralizing its organizational structure
defender
1. focuses on defending its current markets by lowering its costs and/or improving the performance of its current products
analyzer
incorporates elements of both the prospector and the defender strategies to maintain business and to be somewhat innovative
reactor
has no clear strategy, reacts to changes and events
introduction stage
focus on getting the product out the door without sacrificing quality (product life cycle stages)
growth stage
focus on ensuring quality and delivery, and begin to differentiate product (product life cycle stages)
mature stage
focus on low costs and new products. essential stage if company is going to survive in the long-run (product life cycle stages)
decline stage
N/A
strategic business units
each business or group of businesses with an organization is engaged in serving the same markets, customers, or products
diversification
the number of businesses an organization is engaged in and the extend to which these businesses are related to one another
single-product strategy
an organization manufactures one product or service and sells it in a single geographic market
related diversification strategy
1. a strategy in which an organization operates in several different businesses, industries, or markets that are somehow linked
2. avoids the disadvantages and risks of a single-product strategy
replacement of suppliers and customers
1. backward vertical integration: beginning a business that furnishes resources previously handled by a supplier
2. forward vertical integration: beginning a business previously handled by an intermediary and selling more directly to customers
merger
purchase of one firm by another firm of approximately the same size
acquisition
purchase of a firm by another firm that is considerably larger
portfolio management techniques
methods used by diversified firms to make decisions about what businesses to engage in and how to manage these businesses to maximize corporate performance (the BCG matrix, the GE business screen)
BCG matrix
1. evaluates a portfolio of businesses on the growth rate of their respective markets and each business's relative share of its market
2. classifies the types of businesses in a diversified firm's portfolio as:
- "dogs" have small market shares and no growth prospects
- "cash cows" have large shares of mature markets
- "question marks" have small market shares in quickly growing markets
- "stars" have large shares of rapidly growing markets
GE business screen
1. a method of evaluating businesses in a diversified portfolio along two dimensions, each of which contains multiple factors:
- industry attractiveness
- competitive position (strength) of each firm in the portfolio
2. in general, the more attractive the industry and the more competitive a business is, the more resources an organization should invest in that business
global efficiencies
1. location efficiencies - seeking lower input cost locations
2. economies of scale - larger facilities result in lower costs
3. economies of scope - broadening product lines
multimarket flexibility
international businesses may respond to a change in one country by implementing a change in another country
worldwide learning
the diverse operating environments of multinational corporations (MNCs) contribute to organizational learning that can be transferred to other operating environments
home replication
utilizing a core competency or a firm-specific advantage developed at home as a main competitive weapon in foreign markets
- works best when the firm's competences are valuable in many different types of markets
multi-domestic strategy
managing a corporation as a collection of independent operating subsidiaries frees a firm to customize its products, its marketing campaigns, and operating techniques to meet local customer needs
- works best when national demands for customization are high
global strategy
viewing the world as a single marketplace and having as a primary goal the creation of standardized goods and services that will address the needs of customers worldwide
- works best for a commodity-like product or in an industry that demands high efficiency
transnational strategy
attempting to combine the benefits of scale efficiencies pursued by a global corporation, with the benefits and advantages of local responsiveness of a multi-domestic corporation
- works best for complex industries and for companies with highly-skilled international managers
a. scope
Food 4 All, Inc. sold its three nonfood businesses and replaced them with firms in the food industry. Which element of corporate strategy does this choice to compete in the food industry specifically address?
a. scope
b. resource deployment
c. distinctive competence
d. synergy
e. alignment
programmed decision
is a fairly structured decision or one that recurs with some frequency or both
- example: starting your car in the morning
non-programmed decision
is relatively unstructured and occurs much less often than a programmed decision
- example: choosing a vacation destination
decision making under certainty
the decision maker knows with reasonable certainty what the alternatives are and what conditions are associated with each alternative
decision making under risk
the availability of each alternative and its potential payoffs and costs are all associated with risks
decision making under uncertainty
the decision maker does not know all the alternatives, the risks associated with each, or the consequences of each alternative
factors that prevent rationality
1. lack of consensus: there must be a general agreement of the definition of problems, decision and decision-making goals at the beginning
2. unclear means-end relations: it is impossible to generate an exhaustive list of alternatives then select the most promising
3. noisy environment: the link between outcome and actions is hard to predict
bounded rationality
decision makers are limited by their values and unconscious reflexes, skills, and habits
satisficing
the tendency to search for alternatives only until one is found that meets some minimum standard of sufficiency to resolve the problem
coalition
a positive or negative political force in decision making which consists of an informal alliance of individuals or groups formed to achieve a goal
intuition
an innate belief about something without conscious consideration
escalation of commitment
staying with a decision even when it appears to be wrong
risk propensity
the extent to which a decision maker is willing to gamble when making a decision
availability bias
the tendency to judge the likelihood that something will happen by the ease with which you can call examples to mind
outcome bias
judging the decision based on the outcome rather than how exactly the decision was made in the moment
clustering illusion
the tendency to see patterns in random events
ostrich effect
the decision to ignore dangerous or negative information by "burying" one's head in the sand, like an ostrich
ethics and decision making
1. individual ethics (personal beliefs about right and wrong behavior) combine with the organization's ethics to create managerial ethics
2. components of managerial ethics
- relationships of the firm to employees
- employees to the firm
- the firm to other economic agents
interacting groups or teams
are the most common form of decision making groups which consists of an existing group or newly formed team interacting and then making a decision
Delphi groups
are sometimes used for developing a consensus of expert opinion from a panel of experts who individually contribute through a moderator
nominal groups
are a structured technique designed to generate creative and innovative ideas through the individual contributions of alternatives that are winnowed down through a series of rank-ordering of the alternatives to reach a decision.
brainstorming
1. criticism is not allowed
2. free-wheeling is welcome
3. quantity is encouraged
4. combination and improvement are sought
groupthink
the group's desire for consensus and cohesiveness overwhelms its desire to reach the best possible decision
compliance
people conform to others' expectations or behaviors in the hope of acquiring rewards or avoiding punishment
choice shift
tendency for groups to make decisions that appear more extreme than the decisions group members would have made on their own
a. realize that they needed to create a viewer participation talent search program like The Voice
Based on the rational decision-making model, you would expect the first thing that happened at the other major networks as a result of the success of The Voice television series was to:
a. realize that they needed to create a viewer participation talent search program like The Voice.
b. identify variations on the same The Voice theme.
c. evaluate where in their schedules viewer participation talent search programming belonged.
d. select a location for their version of a viewer participation talent search television show.
e. choose the contestants desperate for 15 minutes of fame.