Distribution (Place) Decisions

Why is Distribution the main objective?

To make products available in the right place at the right time in the right quantities

What key questions influence distribution decisions?

• Where do customers buy and who from?

• How do customers buy?

• Sell directly or use intermediaries (distribution channels)?

• Is technology changing traditional distribution methods?

What is the distribution channel which moves a product through the stages?

1. Producer

2. Wholesaler

3. Retailer

4. Customer

What are the intermediaries of the distribution channel?

1. Producer

2. Distributors/Agents

3. Customer

What are the main types of intermediaries?

• Retailer

• Wholesaler

• Distributor

• Agent

What is multi-channel distribution?

It involves a business using more than one type of distribution channel