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business objectives
a stated measurable target that a business plans to achieve
business strategy
a long-term plan of action for a business
profit maximization
output level where total revenue exceeds total costs by the highest possible amount
profit satisficing
aiming to achieve enough profit to keep owners satisfied
corporate social responsibility (CSR)
when a business takes responsibility for its impacts on society and the environment
ethical code
a document detailing a companyʼs rules and guidelines on staff behavior
triple bottom line
the objectives of social enterprises: economic, social, and environmental
SMART objectives
specific, measurable, achievable, realistic, time-limited
business aim
a long-term goal that a business hopes to achieve
mission statement
a brief statement of the business's core aims to motivate employees and attract outside interest
tactic
a short-term action part of an overall strategy
budget
a detailed financial plan for the future
stakeholders
anyone affected by or interested in a business's actions
internal stakeholder
people inside the business who are affected by its operations
external stakeholder
people outside the business who are affected by or interested in its operations
trade union
an organization that supports workers to improve their pay, legal rights, and working conditions
stakeholder concept
businesses and managers have responsibilities to a wide range of groups, not just shareholders