Writing for Print and Web Media

Vocabulary terms and standard definitions covering print and online media writing, copy formatting, and digital publishing principles.

A newspaper printed on large-format paper (about $23.5 \times 29.5\text{ in}$) that covers serious topics using formal language and a serious newswriting approach.

Broadsheet

Printed on smaller-sized paper (about 11 x 17 in); contains shorter, crisper stories using irreverent, sensationalist writing style; most tend to focus on crime and entertainment stories

Tabloid

A regularly published print periodical containing a collection of varied content—such as articles, essays, poems, and illustrations—with a stronger emphasis on visuals compared to newspapers.

Magazine

A type of print periodical dedicated to providing in-depth analysis of current events.

News magazine

A specialized magazine distributed as an insert within a Sunday newspaper edition.

Sunday magazine

A periodical specifically targeted toward individuals working in particular professions or industries.

Professional/trade magazine

A magazine that focuses its content on selected specialized topics or specific target audiences.

Special interest/niche magazine

A regularly published collection containing peer-reviewed scholarly research articles, essays, or academic commentaries relating to a specific discipline.

Academic journal

A publication relating to a specific professional discipline that is not always peer-reviewed and includes industry trend articles, practical news, and analysis alongside research reports.

Professional/trade journal

A publication issued by organizations, offices, or individuals to disseminate news and reports regarding their activities to members, employees, clients, or subscribers.

Newsletter

The written text intended for publication.

Copy (print publishing)

The standardized formatting layout of a draft manuscript designed to facilitate editing, typesetting, and page layout.

Copy format

The short working title or headline located in the header of a copy manuscript.

Slugline

The field in a copy header that identifies the journalistic style or format of the article submitted for review, such as straight news.

Treatment (print copy)

A header entry specifying how many times a particular article manuscript has undergone an editor's review.

Draft number (Draft no.)

The blank area beneath the manuscript header that allows an editor to write general notes and comments.

Space between header and lead

marker placed at the bottom of a manuscript page indicating that subsequent pages follow.

-MORE-

The practice of repeating the page number three times (e.g., 222) at the top of subsequent manuscript pages to guide the proper arrangement of sheets.

Page numbers in triplicate

A marker placed at the conclusion of a manuscript to signal the end of the text; interchangeable with symbols such as '30', 'XXX', or '###'.

-END-

Websites functioning as storage bins for content directly transferred from traditional platforms (print or TV) without any meaningful digital enhancement.

Shovelware

embedded and/or links to photos, audio, video, related web pages or documents

Elements

The web is riddled with confusing prose and mixed messages – and one sure way to stand out is to write with a clear

understanding of one’s topic with the most concise discussion

Clear

Web readers are people with limited time and attention

Clear

Be sure your writing makes sense and gets the point across quickly.

Clear

Everything you publish should serve a purpose

Useful

Web content needs to be relevant to the readers for it to be considered useful

Useful

emphasizes the importance of studying the audience profile

Useful

Be nice. Be positive. Be genuine

Friendly

choosing precise words, finding the right tone, and developing a relatable writing style

Friendly

The mass production technology that enabled widespread public access to information in East Asia starting around the 1030s and in Europe starting in the 1450s.

Printing press (historical milestones)

FLEMMS (2024) exposure statistics

Survey data reporting that $30\%$ of Filipinos are exposed to print newspapers, while $50.2\%$ are exposed to print magazines.

A printed publication issued daily, weekly, or at regular intervals containing news, feature articles, opinion pieces, advertising, and other matters of public interest.

Newspaper

A way of formatting the draft article which facilitates editing, typesetting, and layout

Copy format

indicates the type of article submitted for review/editing

Treatment (copy format)

should be consistent with the article outline and purpose of the article

Objectives

indicates the number of times the copy has undergone an editor’s review

Draft Number

summarizes or introduces the story

Lead paragraph

Provides more details; double-spaced to allow room for copyediting marks

Body copy

indicates that there are succeeding pages in the copy

Marker