Attitude

Attitude Magazine

Originally published by Northern and Shell; a prominent gay magazine in the UK.

Northern and Shell

The original publishing company that owned Attitude Magazine, known for tabloidy and gossipy publications.

Stream Publishing

An independent company that bought Attitude from Northern and Shell and focuses on various publications.

Horizontal Integration

A strategy used by Stream Publishing to acquire Attitude Magazine, thereby reducing competition with their other magazine, Winq.

Digital Editions

Online versions of magazines that have become essential for targeting modern audiences due to declining print circulation.

Unique Users

The metric that measures distinct visitors to a website; Attitude has 1.8 million unique users monthly.

Advertising Opportunities

Various ways for companies to advertise on Attitude's website, including banner ads and sponsored sections.

Global Distribution

The ability to reach audiences worldwide through digital media, as opposed to limiting to a British target audience.

LGBTQ Content Accessibility

The ability for LGBTQ communities in countries where homosexuality is illegal to access information through the internet.

Ethics Policy

Stream Publishing's own set of rules and regulations to govern its operations and protect its audience.

Attitude Foundation

A registered charity created by Stream Publishing to support LGBTQ communities and charities.

Attitude Awards

Events run by Stream Publishing to promote the Attitude brand and engage with the community.

Social Media Strategy

Stream Publishing's method of using platforms like Facebook and Twitter to drive traffic to the Attitude website.

Audience Engagement

The efforts made by Attitude to attract readers, including high-profile celebrity interviews and exclusive content.

Digital Technology

The use of technology that allows for online content to reach wider audiences and to adapt to cultural changes.

Homophobia and Transphobia,

Negative attitudes and behaviors towards LGBTQ individuals that can arise in response to content shared on social media.