Studied by 2 people
When was ITV started?
1955
How is ITV funded?
Adverts
Was ITV the first channel to allow advertising on TV?
Yes
What did advertising allow ITV to do?
Have a larger budget than the BBC
Why does ITV need to appeal to mass audiences if it is not publicly funded?
To attract advertisers
What was good about the series format?
People could miss an episode of their favourite show and they would still understand the next episode
Note 
Flashcard (61)