ITV
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6 Terms
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When was ITV started?
1955
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How is ITV funded?
Adverts
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Was ITV the first channel to allow advertising on TV?
Yes
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What did advertising allow ITV to do?
Have a larger budget than the BBC
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Why does ITV need to appeal to mass audiences if it is not publicly funded?
To attract advertisers
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What was good about the series format?
People could miss an episode of their favourite show and they would still understand the next episode