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Individualism
People being themselves and making their own decisions
Equality of opportunity
No bias against someone being successful
Free enterprise
The people should be able to make their own decisions about business
Rule of law
Everyone, even leaders, must obey the law
Limited government
No part of the government should have absolute power
Political Culture
A set of shared values, beliefs, and attitudes that shape how society perceives its government
Political Socialization
The lifelong learning process by which people acquire their political values, beliefs, attitudes, and behavior
Political Ideology
A set of shared beliefs and values that guides how people think society and government should work
Liberal
someone who favors active national government involvement to solve social problems, regulate the economy, and reduce inequality, while supporting personal freedom and autonomy in private social conduct
Conservative
ideology favors limited national government involvement in the economy, free-market capitalism, personal responsibility, traditional social values, and shifting greater policy authority to state and local governments
Moderate
a voter or politician whose ideological views fall between liberal and conservative positions, favor pragmatic solutions, incremental change, and compromise over strict partisan doctrine.
Generational effect
the permanent or long-lasting impact of major historical events and social movements on the political attitudes of the people who came of age during them
Life-cycle effect
shifts in political attitudes, ideologies, and priorities that occur as a person moves through different stages of life—such as starting a career, buying a home, raising children, or retiring
Public Opinion polls
Human research surveys that measure public attitudes, political support and policy views through questionnaires & representative population samples
Benchmark polls
Sets a baseline of data on public opinion that can then be measured by tracking polls
Tracking polls
A small sample of voters contacted every 24 hours to chart the rise and fall of support
Entrance polls
A survey conducted by asking voters about their intended vote just as they enter a polling site
Exit polls
A poll voters take immediately after they have exited the polling stations
Sampling techniques
Methods used by researchers to select a subset of individuals from a larger population to gather data
Focus group
A qualitative research method where a small group discusses a specific topic under the guidance of a trained moderator
Sampling error
The difference between a result calculated from a sample and the true value of the entire population
Entitlement Programs
A government program that guarantees specific benefits to any person that meets the legal eligibility requirements
Means-tested
One where a person's income and financial resources must fall below a specific limit to qualify for eligibility
Non-means tested
a government-funded benefit that individuals receive by law if they meet specific non-income criteria (such as age or past payroll contributions), regardless of their personal income or wealth
Social Security
A Federal social insurance program that provides monthly financial support to retired, disabled, and surviving workers and their families
Medicare
Federal health insurance in the US for people ages 65 and older
Medicaid
A joint federal and state program that provides free or low-cost health coverage to eligible low-income individuals or people with disabilities
TANF
A federal funded, state-run program often referred to as 'welfare' that provides temporary financial support to low-income families