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hindsight bias
people’s tendency after learning about a given outcome to be overconfident about whether they could have predicted a given outcome
thought experiment
speculating about how you would test a given idea
observational research (naturalistic observation)
observing participants in social situations
archival research
analyzing social behaviors documented in past records
surveys
asking participants questions, usually through a questionnaire
random sampling
every person has an equal chance of being studied
correlational research
does not involve random assignment to different situations or conditions; it is conducted to determine whether there is an association among two or more variables
reverse causation
in correlational research, the opposite direction of causation than when variable 1 is assumed to causally influence variable 2
third variable
in correlational research, this is a variable that exerts a causal influence on both variable 1 and variable 2
self-selection
in correlational research, this is a problem that arises when participants (rather than the researcher) select their level on each variable
experimental research
randomly assigns people to different conditions or situations; enables researchers to make strong causal inferences about why an association among variables exists or how these different conditions affect behavior
natural experiment
a naturally occurring event or phenomenon having somewhat different conditions that can be compared with almost as much rigor as in experiments in which the investigator manipulates the conditions
internal validity
the likelihood that only the manipulated variable could have produced the results
external validity
an indication of how well the results of a study generalize to contexts other than those of the study itself
field experiment
an experiment conducted in the real world (not a lab), usually with participants who are not aware that they are in a study of any kind
social group
a collection of individuals who have relations to one another that make them interdependent to some significant degree
ontogeny
development of an individual within a species
phylogeny
evolution of an entire species over generations
mutual intentionality
two conditions must be met for group membership to be recognized:
a joiner wants to be in a group
the group wants the joiner to be in their group
social facilitation
a broader term for the effect, positive or negative, of the presence of others on performance
Zajonc’s theory says that the presence of others increases _____, and arousal increases an individual’s _______ ________
dominant responses
social loafing
the tendency to exert less effort when working on a group task in which individual contributions cannot be monitored
groupthink
groups, especially ones that are highly cohesive, can produce poor group decisions because they prioritize maintaining group harmony over making accurate judgments
self-censorship
withholding information or opinions in group discussions; a symptom of groupthink
group polarization
the tendency for group decisions to be more extreme than those made by individuals
persuasive arguments account
exposure to additional arguments in favor of your preexisting opinion can strengthen that opinion
social comparison perspective
you compare yourself to others, with the drive to be “better” than others
power
the ability to control one’s own outcomes and those of others; the freedom to act
power is ______
relational
the relational nature of power manifests in a _____ _____
social hierarchy
_________ people often feel less constrained by social rules
high-power
approach theory
high-power individuals are inclined to go after their goals and make quick (and sometimes rash) judgments
inhibition theory
low-power people are more likely to constrain their behavior and pay careful attention to others
deindividuation
a reduced sense of individual identity accompanied by diminished self-regulation that can come over people when they are in a large group
deindividuation results from feelings of __________, lack of _________, and the ________ effects of being lost in a crowd
anonymity, accountability, energizing
individuation
having people refocus attention on themselves (self-reflect) can lead them to act more carefully, deliberately, and in accordance with their values
self-awareness theory
when people focus their attention inward on themselves, they become concerned with self-evaluation and how their current behavior conforms to their internal standards and values
spotlight effect
shows that when people think that other people are paying attention to them (to their appearance or behavior), they behave differently
social influence
the many ways that people affect one another
three key forms of social influence
Conformity
Compliance
Obedience
conformity
changing one’s behaviors or beliefs in response
two mechanisms of of conformity
explicit or implicit
two levels of conformity
real or imagined
compliance
responding favorably to an explicit request by another person regardless of their status
obedience
in an unequal power relationship, submitting to the demands of the person in authority
some forms of conformity are non-conscious, such as _____ _______
automatic mimicry
who is most likely to mimic?
people who have a stronger drive to affiliate with others
_________ mimicry can create particularly powerful feelings of closeness and bonding
synchronous
informational social influence
when other people influence your thinking or behaviors via the social information they provide
informational social influence is more likely when…
the situation is ambiguous or difficult
we feel low in knowledge or competence about the topic
normative social influence
the influence of other people that comes from the desire to avoid their disapproval and other social sanctions
5 factors that affect conformity
Group size
Group unanimity
Anonymity
Expertise and status
Culture
as group size increases, conformity ______, but only up to a point
increases
as group size reaches ___ or ____ people, conformity rates level off
three or four
there is _____ conformity when the group is unanimous
more
anonymity eliminates _____ social influence and therefore should substantially _____ conformity
normative, reduce
experts exert more ________ social influence
informational
high status exerts more _________ social influence
normative
more conformity in _______ cultures, and less in _______ cultures
interdependent, independent
when do we conform less?
when we understand the reasons for other people’s behaviors
when we have an obvious explanation for why we have a deviant option
conformity is affected by our _______
construals
only certain types of conformity cause us to ________ new information
internalize
when can the potentially harmful majority opinion be changed by minority opinion?
opinion is consistent
through informational social influence
not seen as acting out of self interest
believed to have a reason for diverging from majority opinion
door-in-the-face-technique
making a large request before making a smaller one
why does the door-in-the-face-technique work?
the large request makes the small request seem much more reasonable; people don’t like to be disagreeable; norm of reciprocity
foot-in-the-door-technique
making a smaller request before making a larger one
why does the foot-in-the-door-technique work
compliance with small requests leads to a change in that person’s self-image; person then has a reason for agreeing to the subsequent, larger request
pluralistic ignorance
misperception of a group norm that results from observing people who are acting at variance with their private beliefs, which serves to reinforce the erroneous group norm
descriptive norms
the behavior exhibited by most people in a given context
prescriptive norms
the way a person is supposed to behave in a given context
negative state relief hypothesis
the idea that people engage in certain actions, such as agreeing to a request, to relieve their negative feelings and feel better about themselves
release from responsibility
feeling of responsibility is transferred to someone else
step-by-step involvement
people can get caught on a “slippery slope” because of the step-wise nature of demands
reactance theory
people want to reassert their prerogative when they feel like their freedoms are threatened
persuasion
a specific type of social influence that involves intentionally trying to change another person’s beliefs and/or behavior
elaboration likelihood model (ELM) of persuasion
states that there are two basic routes to persuasion — the peripheral route and the central route
central route
messages that encourage people to think carefully and deliberately; attend to logic, strength of argument, evidence, etc.
peripheral route
messages that leverage peripheral aspects—superficial, easy-to-process features that are tangential to the information itself; e.g., attractiveness and expertise of the source, how “well” the message is delivered
to process along the central route, we must be both ______ and ____ to engage in in-depth processing
motivated, able
identifiable victim effect
when the vivid plight of a single individual is more effective than an abstract number of people
agenda control
efforts of the media to select certain events and topics to emphasize, thereby shaping which issues and events people think are important
hostile media phenomenon
the tendency for people to see media coverage as biased against their own side and in favor of their opponents’ side
stereotype
the belief that certain attributes are characteristic of members of a particular group
prejudice
an emotion-based attitude (negative or positive) toward a group and its members
discrimination
any behavior characterized by unfair treatment of individuals based on their membership in a particular group
______ ______ is prejudice directed at racial groups that exists alongside the rejection of explicitly racist beliefs
modern racism
the ambivalent sexism scale is an example of ______ processing
controlled
the implicit association task is an example of ______ processing
automatic
priming
the presentation of information designed to activate a concept (such as a stereotype) and hence make it accessible
any serious attempt to address stereotyping, prejudice, and discrimination must be answered with approaches that are ________
comprehensive
economic perspective
groups have competing interests that set them apart from one another
motivational perspective
we have psychological needs that lead to intergroup conflict
cognitive perspective
humans are hardwired to categorize, say, items of furniture into distinct classes of chairs, couches, and tables
realistic group conflict theory
conflict between groups due to competition toward limited resources
ethnocentrism
glorifying one’s own (racial/ethnic) group while vilifying others
theory predicts that the strongest feelings of prejudice come from the group that has the _____ to lose
most
minimal group paradigm
even when groups are meaningless, people show preferences for their ingroup
social identity theory
one’s need to have positive self evaluations of their group and self
basking in reflected glory
taking pride in the accomplishments of other people in one’s group, such as when sports fans identify with a winning team
cutting off reflective failure
opposite of basking in reflected glory