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Attitude
a favorable or unfavorable evaluation of a person, object, or idea

Attitudes predict behavior when…
social influences on our expressed attitudes are minimized
ex: genuinely believe cheating is wrong and friends aren’t around to influence » less likely to cheat
social influences on our behaviors are minimized
ex: Trump hat in IA vs. Chicago
attitudes are made salient (being reminded of beliefs)
our attitudes are strong/strongly felt
ex: increase in tuition vs. take away caramel bars
attitudes specific to behavior in question are examined
“I care abt the environment” vs. “I believe I should recycle bottles”
Theory of Planned Behavior (How can we best predict behavior?)
our attitudes toward specific behavior
subjective norms (what do others think)
perceived control (can they do it)
Ex: will students wash their hands more to prevent spread of germs?

“Look good, feel good” is an example of what?
behavior influencing attitude

Janis & King experiment
cond 1: students listen to speech that challenged their views
cond 2: students given outline of materials that challenged their views + they had to write and give a speech
Outcome: greater attitude change came from cond 2

Role
a set of norms that defines how one should act or behave in a given situation

Self Presentation Theory
we alter our attitudes to align with our behaviors in order to appear consistent to others

Self Perception Theory
we infer our attitudes from our behaviors, particularly when our attitudes are weak or uncertain to us (observe own behaviors then figure out our attitudes)

Embodiment
drawing info about our attitudes from our facial expressions + body posture (often outside conscious awareness)
Laird (watching cartoon while smiling vs. while frowning)
Wells + Petty (radio editorial headphone listening nodding vs. shaking)
Self Justification Theory (Cognitive Dissonance Theory)
we alter our attitudes to align with our behaviors in order to reduce the internal discomfort that comes with being inconsistent
Ex: smokers
comforting lies vs. unpleasant truths
Dissonance
internal discomfort
Balance Theory
we like balanced relationships when it comes to our attitudes about others and objects
Heider “POX” triangle