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What is sampling
the process of selecting a sample from a population of interest
Simple Random Sampling (SRS)
Select elements randomly from the population and each member has an equal chance
Stratified Random Sampling
A way to make sure that the sample represents the population in some relevant dimension Ex: Men and women
What are the forms of random sampling
Simple Random Sampling and Stratified Random Sampling
What is Nonrandom sampling or subject to bias sampling
Convenience, Volunteer, and Snowball
Convenience Sampling
select individuals who are available/handy Ex: College
Volunteer Sampling
Participants have volunteered to participate in/Self select Ex: Online polls
Snowball sampling
Select a few individuals who contact others/similar individuals
Random sampling
differences are due to random errors
Nonrandom sampling
differences may be due to systemic bias not just random chance
Null Hypothesis (H0)
A statement that is completely inconsistent with a proposed research hypothesis (no difference)
Alternative Research Hypothesis
A statement consistent with the proposed research hypothesis (will be a difference)
Nondirectional hypothesis
Hypothesizes that there is a difference, but not willing to speculate in advance on the direction of the difference
Directional Hypothesizes
Indicates the direction of the difference
Type 1 Error
Reject the null hypothesis when it is true Ex: false positive
Type 2 Error
fail to reject the null when in reality it is false Ex: false negative
What is the purpose behind using random sampling in research?
To stop researcher bias by giving everyone an equal chance of being chosen
One tailed difference
makes it easier to reject the null but in one direction only
Predictor variable (X)
The variable that is used to predict values and/or explain changes in the criterion variable
Criterion variable (Y)
the variable we are trying to predict given known values of the predictor variable
How does random sampling achieve population representativeness
By ensuring sample characteristics mirror population characteristics without researcher interference
What causes researcher response bias
When individuals who agree to participate in a study differ in important ways from those who decline to participate
How does non-response bias impact a research sample
It creates a non-representative sample limiting the ability to generalize findings to the population
What are strata
Mutually exclusive subparts or subgroups of a population divided among relevant dimensions such as age or gender
What are the advantages of using stratified over simple random sampling
It guarantees that key demographics or relevant dimensions are accurately represented in exact proportions
When to use snowball sampling
When the target characteristic is rare or difficult to locate
Advantages of random sampling
It removes researcher selection bias and increases the likelihood of obtaining a representative sample
Disadvantages of random sampling
It can be difficult and expensive and difficult to execute when a complete sampling frame is unavailable
Advantages of non random sampling
They are easier, less expensive, and easier to implement
Disadvantages of non random sampling
The sample is non-representative and subject to systemic sampling bias
What is sampling error
The natural gap between a sample result and the true population score, caused purely by random chance when picking a sample
What is systemic error
Error that occurs when specific segments of a population are systemically over or underrepresented
What are the three common causes of systemic sampling bias
Using non-representative sampling methods, improper weighting and very low response rates
How does population variability affect the required sample size in random sampling?
When variability is low a smaller random sample is sufficient; higher variability requires a larger sample