MKT101 quiz 2

The business marketer normally deals with ________ than the consumer marketer does.

A) far fewer but far larger buyers

B) far more but far smaller buyers

C) negligible customer complaints

D) far less fluctuations in demands

far fewer but far larger buyers

Marketers who use ________ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals.

psychographic segmentation

A business purchase usually involves all of the following EXCEPT

A) more decision participants

B) manufacturing representatives

C) more professional purchasing effort

D) trained purchasing agents

E) high-level trained supply managers

a

manufacturing representatives

Which of the following is NOT part of the business market?

A) A country club buys chemicals for its swimming pool.

B) Dung shops for his family's groceries at the local whole foods store

C) A firm buy laptops from HP for company salepersons to use when traelling

D) Airmark sells a vinyl printing press to a manufacturer of plastic bags

E) ACE groups sells interior security systems to hotels

Airmark sells a vinyl printing press to a manufacturer of plastic bags

5) When marketers at Fair & Leigh Inc. Selected the Millennials, a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in

A) Occasion segmenting

B) Local marketing

C) Market diversification

D) Market targeting

E) Product positioning

Market targeting

Symbols such as the​ McDonald's golden​ arches, the colorful Google​ logo, the Nike​ swoosh, or​ Apple's "bite​ mark" logo provide strong company or brand recognition and are indicative of​ ________ differentiation.

image

The buying decision process of business buyers starts with _____ in which the business buyer spots a problem

problem recognition

ann thought she had received the best deal on her new blender, ann started to notice certain disadvantages of her new blender as she learned more about other blenders available in the market. Ann experiencing_______

post-purchae dissonance

3. Ferrari sports cars claim superior quality, performance, and style. Ferrari provides "perfection" at a premium price to keep its brand image intact. Which type of value proposition does a Ferrari most likely position its products with?

More for More

twice, a popular kpop band, will perform in singapore during christmas this year. there is a high demand for concert tickets among fans worldwide who are looking forward to the much-awaited performance. In this instance, the highly demand for tickets for the Twice concert is representative of _____ demand

business

The information sources that are most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer.

A) commercial

B) public

C) experimental

D) personal

E) social

D) personal

Business markets are similar to consumer markets in that ________.

A) the nature of the buying unit is the same for both

B) the decision processes involved in both the markets are same

C) both involve people who assume buying roles and make purchase decisions to satisfy needs

D) both share the same market structure

E) the types of decisions are fairly consistent in both the markets

both involve people who assume buying roles and make purchase decisions to satisfy needs

7) Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.

FALSE

A company selling child-care products ran a television ad depicting women as being primarily responsible for childcare. Many women viewers considered this regressive, alleging that the ad failed to recognize the much more diversified role of women in today's world. This is an example of _______

A) cause marketing

B) scapegoating

C) stereotyping

D) positioning

E) niche marketing

C) stereotyping

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.

A) alternative evaluations

B) cognitive dissonances

C) subcultures

D) social classes

E) occupations

subcultures

MySpace.com and YouTube are both examples of ________.

A) buzz marketing

B) opinion leaders

C) social networks

D) early adopters

E) word-of-mouth marketing

C) social networks

_______ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.

A) Social classes

B) Cultures

C) Reference groups

D) Attitudes

E) Lifestyles

Social classes

huyen is going to trekking to ban co mountain over the weekend with her team and she realised that she requires a new hiking shoes. which of the following stages of the buyer decision process does huyen exmplify?

A need recognition

B information search

C situation analysis

D problem screening

E product evaluation

information search

________ requires finding the major advantages people look for in a product class, the kinds of people who look for each positive aspect of a product, and the major brands that deliver it.

Benefit segmentation

Many company like SOny, yvesrocher enlist everyday consumers who are enthusiastic, about their brands to become ___ brand ambassdors who share thier passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards

brand evangelists