ITM Chapter 9 Ecommerce

business-to-business (B2B) e-commerce

A subset of e-commerce in which all the participants are organizations.

business-to-consumer (B2C) e-commerce

A form of e-commerce in which customers deal directly with an organization and avoid intermediaries.

certificate authority (CA)

A trusted third-party organization or company that issues digital certificates.

consumer-to-consumer (C2C) e-commerce

A subset of e-commerce that involves electronic transactions between consumers using a third party to facilitate the process.

digital certificate

An attachment to an email message or data embedded in a Web site that verifies the identity of a sender or Web site.

e-government

The use of information and communications technology to simplify the sharing of information, speed formerly paper-based processes, and improve the relationship between citizens and government.

electronic cash

An amount of money that is computerized, stored, and used as cash for e-commerce transactions.

electronic exchange

An electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations.

identity theft

The use of someone’s personal identification information without his or her permission, often to commit fraud or other crimes.

market segmentation

The identification of specific markets to target them with tailored advertising messages.

omnichannel

An integrated strategy for engaging customers across multiple platforms and channels of communication to provide a seamless experience.

personalization

The process of tailoring Web pages to specifically target individual consumers.

search engine optimization

The process of maximizing the number of visitors to your Web site using the quality and quantity of terms/links on your Web page that match common Internet searches.

storefront broker

A company that acts as an intermediary between your Web site and online merchants who have the products and retail expertise.

Transport Layer Security (TLS)

A communications protocol or system of rules that ensures privacy between communicating applications and their users on the Internet.