MC 101 TEST 2

magazines reflect

trends and culture

raced to become America first mag publisher

Ben Franklin and Andrew Bradford

wrote the American magazine

Andrew Bradford

wrote the general magazine

ben Franklin

who had a magazine to come out first

Andrew Bradford

first to capitalize on female audience

lady book

author of lady book

Louis a godey

what is lady book about

advice on morals, manners, literature, fashion,nurtrition, and taste

social crusades were against ___

medicine

leading crusade against dangerous meds, females

ladies home journal

mag fostered the _____

arts

two mag for political commentary

the crisis, the nation

founded by abolitionist in 1865, is the oldest published option journal in Usa, offering literacy essays and arguments for progressive change

the nation

web dubois wrote, officially monthly mag for naacp

the crisis

lowered mailing cost for mag

postal act of 1879

colorful campaigning journalists began investigating big business just before the turn of 20th century

muckrakers

muckraker, strongest editor, Mclure mag

Mclure

worked for McClure, investigated corruption in government and big business, target standard oil company, "misguided woman"

ida Tarbell

who wrote the new Yorker

Harold ross

who wrote the time

Henry luce

definable, target audience

the New Yorker

broad, general readership

time

who wrote ebony and jet

John h johnson

mag succeed by targeting

specialized audiences

mag are divide into three different types

consumer mag

trade, technical and association mag

corporate mag

mainly at check at stand at supermarkets

point of purchase mag

news media estimates that people keep a mag issue for 17 week and that each issue has at least 4 adult readers

pass along readership

lobbies for the interests of the nations major music companies

RIAA recording industry association of america

made the phonograph/ "talking machine"

Thomas Edison

made the gramophone

Emile berliner

the gramophone replaced Edison ___ with ___

cylinder, flat disc

RPM

revolutions per minute

invented the lp disc it could play 23 mins

goldmark

founded Motown

Berry Gordy

studio who featured music of African American blues and rock and roll

Motown

bring essential revue especially during late 90s and early 2000

concerts

3 major music omcpanies

sony, universal, warner music

print and online editions offer more than 50 charts that measure things

billboard

two music licensing

ascap, bmi

first music licensing organization, they sued company for plying music, now get payed for licensing, any station that play music may them to be able to pay it

ASCAP

industry approved licensing company, get paid for people using music on broadcast

BMI

streaming services play licenses artist but have to ____

BMI and ASCAP

three challenges that the music industry face

1- attempts to control content through music labeling

2-overseas music piracy

3-protecting music copyrights from internet file sharing

computer users could download music over the internet for free

file sharing

software sharing program available at a website

napster.com

minndestoia women was liable for copyright infringement bc she shared music online, 222,000

jammie thomas

what is the main source for music

streaming

used the results of morse, bell and hertz to expand their idea that message could be wireless by ringing a bell

marconi

began wireless experiments in the us in 1900 when he set up his national electric signaling company to attempt to send voice by radio waves, made the first voice and music broadcast

Reginald Aubrey Fessendan

made a glass bulb called the audio and it could detect radio waves

lee de forest

man that received the distress call from the titanic

David Sarnoff

the man that said about wireless radio in home and then made it happen with rca

David Sarnoff

rca

radio corporation of america

federal government regulates

airwaves

license people who wanted to broadcast or receive messages

radio act of 1912

government approves commercial broadcasting and formed a monopoly to control with

General Electric, Westinghouse,atandt western electric company, united fruit company

rca general manager

David sernoff

nation first commercial radio station

KDKA

first KDKA was about

Pittsburg pirates baseball game

first to do advertsiting sponsors

WEAF

3 important developments for radio future

blanket licensing agreement

decision that radio would have commercial sponsors

radio act of 1927

pay ASCAP 250 for annual fee to use and ASCAP will allow ou to have access to all their music for air

blanket licensing agreement

all different types of sponsored programs migrated to TV

music, comedy,sports,drama,news

cbs broadcast play based non novel, very few people heard the comment of it being about the novel at the beginning, people thought fake news on radio, challenged radio credibility

war of the world

is a collection of stations that offer programs throughout the country during designated times

network

launches NBC

David Sarnoff

starts CBS

William Paley

buys ABC

Edward Noble

describe people who listened in their Caron the way to work from 6 to 9 am and 4 to 7 pm

drive time audiences

gardon Mclendon combined music and news in rotation of 20 mins segmentation and tip 40 music formats, meant stations could share standard programs instead of producing programs individually

format radio

helps radio survive

portability

3 important issues to understand about broadcast radio today

1-deregulation

2-ratings

3-formats

it removed the limits of how many radio stations one company could own nationwide

telecommunication act of 1996

means companies can own radio and tv stations in the same market and broadcast and cable outlets in the same market

cross ownership

segementating the radio audience

narrowcasting

eliminates the static and makes more program choices avabilbe

Digital audio broadcast dab

radio transmitted by salletite, with or without adv , available by subscription

satellite radio

founded radio waves

heinrich hertz

magazines job

editorial, circulation sales, adv sales, manufacturing and distribution, administration

Mag jobs that does all the maganize content expect the advertisement

editorial

mag job that handles the subscription information

circulation sales

mag job responsible for finding adv

adv sales

manage the mag production and delivery to readers, digital delivery and printing the magazine

manufacturing and distribution

as in any media takes care of the organizational details

administration

music industry jobs

artists, operations, marketing and promotion, distribution, administration

in the music industry the job develops and coordinate talent, talent scount, like the editorial of a mag

artists and repertoire

in the music industry it manages the musicians and overseas the technicians who digitize the music

operations

choose the best way to sell the music

marketing and promotion

gets the records into stores and online

distribution

in radio this job runs the radio station

general manager

in radio this person oversees what goes on air

program manager

sales people for radio sell the adv for programs

account executives

schedules the commercials for radio

traffic department

local programming for radio

production department

keeps the station on air for radio

engineering

The average magazine reader today:

owns a home and works full-time.

The News Media Alliance estimates that people keep a magazine issue an average of seventeen weeks and that each issue has at least four adult readers on average. What is the term for this magazine sharing?

pass-along

Which department handles address changes for magazines?

circulation

Magazines widened their audiences in the 1800s by:

catering to women.

Magazines have always been vulnerable to both shifting economic trends and innovations in _____?

technology