History of Graphic Design Test #2

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The University of Texas at Austin-Gorman

35 Terms

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Romain du roi

  1. Thin straight serifs.


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Caslon

  1. Standard british typeface. Dec of indep.


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Pierre Jeune

  1. point system.


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Baskerville

  1. Transitional type, smooth pressbeds, hot pressed wove paper, Kiss printing.


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Bewick

  1. White line wood engraving.


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Bodoni

  1. Modern style.


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Senefelder

  1. Lithography.


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Stanhope

  1. All cast iron press.


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Thorne

  1. Fat face.


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Koenig

  1. steam powered cyliner press.


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Hokisai

1830-1832. Thirty six views of mount fuji. Ukiyo-e woodblock.

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Hoe

  1. rotary lithographic press


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Ruskin

  1. The nature of gothic.


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Mackmurdo

  1. Century guild


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Morris

  1. Kelmscott press.


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Ball and Tzara

Launch Dada(anti-war, chaotic)

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Gropius

Bauhaus

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Old style vs modern

O: caslon, moderate contrast

M: Didot, Bodoni, extreme contrast

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Wood engraving

Mass production, painstaking hand labor.

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Lithography

Chemical reaction between oil and water

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Photo engraving

light sensitive chemicals to etch.

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Fourdrinier machine

Continuous rolls of paper

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Stereotype

casting a metal printing plate from a mould pf metal type

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Lino vs monotype

L: keyboard operatory casts a line of lead

M: Cast individual loosed characters one by one

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Top 3 image tech

Chromolithography, wood engraving, halftone

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Top 3 text tech

Fourdrinier paper machine, team cylinder press, linotype

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Why did posters become popular

rapid urbanization, demand for advertizing

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why was print cheaper in 1900 than 1800

wood pulp manufacturing, automated stram cylinder press

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Ruskins Nature of Gothic

condemned industrial division of labor for reducing human workers to mindless machine tools

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Crit of victorian design

Vuglar, cluttered, lacking structural integrity

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Arts and crafts movement

truth to materials, fitness for purpose, unity of design

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Ukiyo-e

flat, bold color, birds eye view

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Picasso, cubism, & african masks

appropriation…

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Bauhaus designers

Bayer & Nagy

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Tschichold

New typography. Asymmetrical layout, sans-serif.