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Example of monopolistic competition
Fast food and cosmetics

Profit maximizing output for mono comp
MC = MR

Long run profits or zero economic profits for mono comp
Zero economic profits or normal profits, P = ATC

Why is there no LR profits in mono comp?
Low barriers to entry

Number of firms in monopolistic competition
10-12

Control over price in mono comp
Minimal

Advertising in mono comp
Yes

Is mono comp Allocatively Efficient?
No, P > MC

Is mono comp Productively Efficient?
No, P > minimum ATC

Produce vs. Shutdown
P >= AVC
