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Situational Theory of Publics
aims to help institutions and organizations identify whom they should consider as publics, and then to see how those publics engage in communication behaviors such as information seeking and processing (Grunig, 2003)
Problem Recognition
It is when a person identiies and recognizes underlying problems that they may or may not encounter and thinks about ways to solve these
looming problems.
Constraint Recognition
It is when the person recognizes that the factors outside their control are limiting their actions. Constraints can either be physical or psycholog ical.
Physical Constraints
Examples of this constraints are physical disabilities, lack of money and shelter, and no accessibility to roads and bridges.
Psychological Constraints
Examples of this constraints can be lacking motivation, low self-esteem, lack of interest, and low self-efficacy (Witte & Allen, 2000).
Level of Involvement
It is the person’s connection to a speciied problem. A person’s level of involvement is dependent on how relevant or important the problem is for that person. The more the person understands in formation about a problem, the more they get involved in that problem. This involvement will then initiate the person to take action to that problem.
Muted group theory
explains how certain groups in society may have difficulty expressing themselves because the dominant group establishes the language, communication practices, and cultural norms that determine which voices are recognized and understood
is a communication theory associated with anthropologists Edwin Ardener and Shirley
Ardener, and later developed and applied to feminist communication scholarship by Cheris Kramarae.
The theory emerged from anthropological discussions in the 1970s and became influential in feminist communication studies.
Edwin Ardener
he observed that dominant social structures can influence which groups' perspectives are expressed and represented.
Shirley Ardener
She contributed to the development of muted group perspectives through anthropological work on gender and society.
Cheris Kramarae
he applied the theory to communication, emphasizing how women and other less powerful groups may be disadvantaged by language and communication systems shaped by dominant groups
Dominant Group
A group with greater social, institutional, or cultural power to influence language, decisions, and accepted communication practices.
Muted Group
A group whose experiences and ideas receive less recognition or whose members face barriers to communicating on equal terms.
Mutedness
it is not the same as being naturally quiet. It refers to unequal opportunities to communicate, influence decisions, and have one's experiences understood.
Ridicule
Making fun of a person's ideas, accent, identity, or communication style.
Control
Limiting who may speak, participate, or make decisions.
Dismissal
Treating a person's experiences or concerns as unimportant.
Exclusion
Leaving particular groups out of discussions, media representation, or decision-making.
Pressure To Conform
Expecting people to adopt the dominant group's language or communication style before their ideas will be accepted.
Uncertainty Reduction Theory
this theory explain how communication is used to reduce uncertainties between strangers engaging in their first conversation together.
this theory was initially presented as a series of axioms, universal truths which do not require proof and theorems, which describe the relationships uncertainty and several communication factors.
Charles Berger
he is more recognized for creating the Uncertainty Reduction Theory in 1975.
is an American professor emeritus of communication at University of California, Davis, USA.
contends that our drive to reduce uncertainty about new acquaintances gets a boost from any of three prior conditions: anticipation of fiture interaction, incentive values, and deviance.
Charles Berger and Richard Calabrese
They created Uncertainty Reduction Theory.
Denise Solomon
She stated that “a core assumption of uncertainty reduction theory is that people are driven to increase the predictability of their own and their communication partner’s behavior” 2008
Uncertainty
Assumptions |
is an aversive state, generating cognitive stress.
Interpersonal Communication
Assumptions |
is a developmental process that occurs through stages of relational development.
is the primary means of uncertainty reduction.
Cognitive Uncertainty
Types of Uncertainty |
pertains to the level of uncertainty associated with the cognition (beliefs and attitudes) of each other in the situation. Uncertainty is high in initial interactions because individuals are not aware of the beliefs and attitude of the other party.
Behavioral Uncertainty
Types of Uncertainty |
pertains to the “extent to which behavior is predictable in a given situation” (we behave in accordance to the situation we are in)
Proactive Uncertainty Reduction
Process of Uncertainty Reduction |
making predictions of the most likely alternative actions the other person might take, is strategic communication planning prior to interaction. In initial meetings, people attempt to predict what the other may want to hear based on the meaning they acquired from previous statements, observations, or information ascertaine
Retroactive Uncertainty Reduction
Process of Uncertainty Reduction |
is the process of analyzing the situation post interaction, which refers to making explanations for the other person's behavior and interpreting the meaning of behavioral choices
The Entry Stage
Stages of Relationship Development |
is characterized by the use of behavioral norms. Meaning individuals begin interactions under the guidance of implicit and explicit rules and norms, such as pleasantly greeting someone or laughing at ones innocent jokes. The contents of the exchanges are often dependent on cultural norms. The level of involvement will increase as the strangers move into the second stag
The Personal Stage
Stages of Relationship Development |
occurs when strangers begin to explore one another's attitudes and beliefs. Individuals typically enter this stage after they have had several entry stage interactions with a stranger. One will probe the other for indications of their values, morals and personal issues. Emotional involvement tends to increase as disclosure
The Exit Stage
Stages of Relational Development |
the former strangers decide whether they want to continue to develop a relationship. If there is no mutual liking, either can choose not to pursue a relationship.