Market Trends and Strategic Implications for Raíces Andinas

Flashcards defining the five key market trends and their direct strategic implications for the company Raíces Andinas based on the lecture slide.

Salud y bienestar

A consumer trend characterized by a preference for functional and natural foods.

Salud y bienestar (Implication for Raíces Andinas)

Represents a natural advantage (ventaja natural) because quinua and maca are already superfoods.

Sostenibilidad

A market trend driven by consumer demand for traceability and low environmental impact.

Sostenibilidad (Implication for Raíces Andinas)

Requires visible certifications, especially in the market of Alemania.

Digitalización del consumo

A consumption trend indicating a preference for direct purchasing channels and subscription-based models.

Digitalización del consumo (Implication for Raíces Andinas)

Aligns coherently with the commercial request for a subscription box in Corea.

Consumo consciente

A purchasing trend centered on buying less, but selecting products of higher quality and with clear purpose.

Consumo consciente (Implication for Raíces Andinas)

Presents an opportunity for honest storytelling, moving beyond solely relying on "tradición andina".

Personalización

A market trend based on consumer expectations for tailored products or customized experiences.

Personalización (Implication for Raíces Andinas)

Entails adapting the content of the subscription box specifically to each individual client.