Radio - Womens Hour chapter 2 The BBC, PSB & Industry Power

What PSB ACTUALLY DOES ?

Public Service Broadcasting is not just a label, it comes with responsibilities.

The BBC must:

• Inform

• Educate

• Entertain

But more importantly it must represent a wide range of audiences, not just the largest or most profitable ones.

how is it Not profit-driven ?

→ Can serve niche audiences Required to represent diversity

→ Must include different voice Because the BBC is not driven by profit, it can produce programmes such as Women’s Hour that target niche

audiences, ensuring that specific groups are represented even if they do not attract mass listenership

How might female audiences feel listening to a programme
designed for them?

Model Sentence:

Women’s Hour positions female audiences to feel represented through its focus on issues relevant to their
experiences, reflecting the BBC’s responsibility to serve diverse audiences

Is PSB Always Positive?

Even though the BBC aims for diversity, representation is still constructed. Some voices may still be prioritised over others.

However, while the BBC aims to represent diverse audiences, programmes such as Women’s Hour may still reflect particular perspectives, meaning not all audience
groups feel equally represented