stage 8

Promotion

The process of marketing a product or service through various methods such as traditional advertising, sales promotion, personal selling, public relations, social media, and e-commerce.

Promotional Mix

The combination of traditional advertising, personal selling, sales promotion, public relations, social media, and e-commerce used to promote a product.

Integrated Marketing Campaigns

Campaigns that combine multiple channels like content, email, display advertising, and social media to promote a consistent message to a specific audience with the goal of converting viewers into customers.

Traditional Advertising

Any paid form of nonpersonal promotion delivered through traditional media channels by an identified sponsor.

Personal Selling

A face-to-face presentation to a prospective buyer.

Sales Promotion

Marketing activities that stimulate consumer buying, including coupons, samples, displays, shows, exhibitions, demonstrations, and other selling efforts.

Public Relations

The linking of organizational goals with key public interest aspects and the development of programs designed to earn public understanding and acceptance.

Social Media

The use of social media platforms such as Facebook, Twitter, Pinterest, Instagram, and blogs to generate buzz about a product or company.

E-commerce

The use of a company’s website to generate sales through online ordering, information, interactive components, and other website elements.

Critical Path Method (CPM)

A project management technique where all activities required to complete a project are identified, relationships between activities are determined, and a critical path is established to ensure the project stays on track for timely completion.