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Social Psychology
scientific study of behaviors mental processes as they relate how people interact with or relate to others, focuses on individuals
Sociology
society / systems
Personality psychology
Individual differences
Early Influences of Psychology
Philosophy (love & pursuit of knowledge) and Physiology (understanding how our body works- primarily brain & nerves system for social psychology)
Norman Triplett
1st article (1898)
William McDougall
1st textbook (1908)
Kurt Lewin
Behavior = f (social situation, person), sometimes called “father of social psych, research shows: social situation > person
Social Psych ABCs
Affect (feelings), Behavior (action), Cognition (thinking)
Top social psychology research based list
Social media (relationships / reliance / communication), Political opinion / conflicts, AI (general), Loneliness / belonging, Culture, Prejudice / Bias / Stereotypes, Social norms, Research advancements→Psychology is based on science
Quantitive
Numbers, statistics
Qualitative
lived experiences
Naturalistic observation
snap shot, pro= gather organic / natural interactions, con= resource intensive, observer bias
Case study
deep dive, pro= depth of infor unavailable in other methods, con= not generalizable
Survey
self-report information, pro= gather large amounts of info without limited resources, con= no way to verify data
Correlation
relationship (x & y are related), further from 0 = stronger correlation, correlation ≠ causation
Experiment
causation (x caused y), pro= determine causation (only way), con= resource intensive & sometimes variables of interest can’t be manipulated
Reliability
consistency / replication
Validity
does it measure / do what it is intended to do
IRB
Institutional Review Board, study ethics, Informed consent, Deception allowed to a degree *debrief
Reason for Replication Crisis
People are complicated, Society changes, Data falsification (unethical), Collecting additional data without reporting (unethical)
Replication (PRP)
All of psychology: 39% can be replicated, Social Psych- 25% (of the ~1500 were reproducible)
Self
sense of personal identity; “who you are”
Self concept
the way we see ourselves
Self-schema
thoughts & labels we have about ourselves
Introspection
looking inward, distractions (including social media) are taking time away from this
Self-discrepancy theory
can come from self or others; these influence and interact with one another, be it good or bad, actual, ideal, ought
Actual
attributes you believe you possess
Ideal
attributes you hope to possess
Ought
attributes you should possess
Looking Glass self
base our sense of self on how we think others see us
Reflected appraisal
base our sense of self on how those important to us see us
Social comparison
comparing ourselves to others, now we have a bigger pool (social media, technology, exposure to more people)
Upward comparison
comparing to someone we think is “better” than us or has something we admire/value, pro= motivation, con= impacts self-esteem negatively → constant chasing (lack of satisfaction)
Downward comparison
comparing to someone we believe we are “better” than, pro= temporarily improve self-esteem, con= overestimate our true capabilities
Individualistic (culture)
prioritizes & cares (values) individual
Collectivist (culture)
prioritizes & values group
Social norms
what is accepted by society
Self-esteem
how we feel about ourselves, both positive and negative, differences across gender & culture are complicated
Self-esteem trait & state
consistent & enduring; dynamic / changing (several of these impact trait), momentary change
Self-efficacy
your belief in your abilities; sense of competence we can solve problems we are presented with, can keep high overall self-efficacy even if low self-efficacy in some areas
Locus of control
how we attribute events that happen to us, Most people fall in the middle of the spectrum
Internal locus of control
believe you control the outcome (left side of the spectrum)
External locus of control
believe outside factors control the outcome (right side of the spectrum)
Self-regulation
controlling and directing the ABCs of social psychology to achieve goals (societal or personal)
Self-enhancement
tendency to see ourselves in a positive light, can be problematic in both directions (too much= narcissism, or too little= hurts self esteem)
Self-presentation
strategies we use to make ourselves appear in a more positive light
Self-monitoring
monitoring and adjusting our behavior based on situation to produce desired impression or meet demands, Can become problematic for authenticity and values if used too frequently
Social cognition
Collecting (sensory organs) and analyzing (brain) information about others to draw conclusions and make inferences
Nervous system
Central NS, Peripheral NS, Somatic NS
Central NS
Brain & Spinal cord
Peripheral NS
network of nerves and ganglia that lies outside the brain and spinal cord, Autonomic NS, Sympathetic NS, Parasynthetic NS
Sympathetic NS
elevates us
Autonomic NS
Involuntary → Fight or flight: is activated when we perceive a threat
Parasynthetic NS
brings us down
Somatic NS
controls conscious sensory perception and voluntary movements of skeletal muscles
What we collect
Physical cues- looks/clothing/posture, Salient- how much something stands out, Facial expressions, Personality traits, Eye contact Moral character, Nonverbal communication
Nonverbal communication
voice (verbal = words), Context, Clusters- single or multiple instances, Congruence between verbal and nonverbal
Negativity effect
tendency to recognize / be more sensitive to negative → survival origins, Important to be aware of negative perceptions
Halo effect
we assume someone with one positive quality has more positive qualities, con= this can blind us to the negative
Schemas that influence perception
Role, People, Event, Pro= increase cognitive processing speed, Con= use of incomplete information
Primacy effect
information we receive 1st is more impactful, Why 1st impressions are hard to overcome
Self-fulfilling prophecy
predictions on what will happen that end up happening due to us changing our behavior based on the prediction
Attribution
our desire to label behavior, dispositional, situational
Dispositional
person / trait → tend to assign to behavior of others
Situational
based on the situation → tend to assign our behavior, Fundamental attribution error= labeling the behavior of others as dispositional; ignoring situational factors
Attitude
evaluation, Can be positive or negative, Can be about ourselves, others, items, ideas, etc.
Affect
feelings, “I like it”
Behavior
action, “I frequently”= I do a behavior that exposes me to it
Cognition
thoughts, Attributes / descriptions
Why attitudes don’t always predict behavior
Attitudes conflict with other influences= Time pressure, Attitude strength, Relationship with person, Social norms, Specificity
Cognitive dissonance
when your attitudes don’t alight with your behaviors, Creates an uncomfortable state
Factors that influence cognitive dissonance
Attitude strength → stronger attitude is harder to change, Frequency of behavior, How intentional the behavior is, Social norms, Importance of attitude vs behavior, Self concept impact
Priorities when deciding what to change
Not necessarily what is easiest, Impact on self-concept (go great lengths to preserve), Leads to least amount of psychological discomfort
Improves Relationships by
Increase empathy, Patience, Improve communication, Desire to understand → curiosity, Reduces judgement, Be more vulnerable, Decreases defensiveness / personalization, Increase awareness
Persuasion
serves important social roles, Not inherently bad, It is all around us