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Bottom-up processing
straight from the visual system (activation of photoreceptors, pathways to the brain, “raw data”
also known as simple processing
basic sensory signals and then our interpretation
top-down processing
combines cognitive and visual information form the “higher” areas (unconscious processing)
uses context clues about the world to interpret the stimulus (interpret what we expect the object to be given what we known about various real-life scenarios)
Hermann von Helmholtz
proposes that the image projected onto our retinas is not the scene we actually see as our perception is a combination of properties within the scene itself or hints about the scene
Known as the Unconscious Inference
What principle did Helmholtz come up with
The Likelihood Principle
what is most likely in a scenario based on our lived experience - use this to make quick inferences
Gestaltism
how we group objects and we use different principles to perceive objects as whole
Max Wertheim
came up with the grouping priciples propsed by gestalt principles
Proimity
Similarity
Objects that share some property (size, color, shape) tend to be perceived as related
Common motion
If objects appear to be moving in a similar manner, they are perceived as a group
Symmetry/parallelism
symmetrical or parallel objects are seen as related to one another
Good continuation
objects that appear to be continuous are typically perceived as the same object or part of that group of objects
Closure
we fill in gaps to perceive complete, whole objects
Good form
we prefer the simplest, most regular, most stable formation of a scene
Figure/ground
we organize a scene into object that stands out (the figure) and a background behind it (the ground)
Apparent motion
Brain automatically groups objects that move across retinal space as a single, moving object
Apparent motion quartet
we assume two dots that appear on one side of the screen, disappear, and two different dots appear on the other side of the screen as moving
but if you cover up half the screen so you can’t see the second dots you will still perceive that motion for a few seconds
What do Gestalt psychologist argue
gestaltism arose in opposition to Wundt’s structuralism (experience is built through basic perception/sensation)
argued that we do not perceive the world as a combination of more basic sensations
said that our perceptual system adds some information in between the flashing lights, which is outside of the baseline sensory information
The oblique effect
we tend to be better at responding to horizontal and vertical information and we have more neurons that respond to this information
The theory of natural selection related to the oblique effect
we have evolved under environments that mostly had vertical and horizontal visual cues and we then specialized in vertical/horizontal orientation
What did Gauthier find
Greeble experiment - show people random 3d objects and then taught them about the “greeble” structure
found that after being taught in the second exposure FFA (face recognition) responded much more than previously
showed that even in a short period of time our brains tune to the information provided
Brain ablation in monkeys helped with what
helped us map out where/what streams or what happens when certain cuts in the brain affect what
What did Pelligrino discover
discovered mirror neurons - neurons that responded while observing others and allows us to map this on our on behavior
divided attention
managing attention on multiple sensory inputs
Focused attention
being acutely aware of one thing at a time
Why is it harder to process two of the same thing
we are better at identifying a face and a scene presented at the same time instead of two faces or scenes bc we have different areas (FFA and PPA) that process this information and therefore is less likely to override the system
Selective attention
allows use the bring certain cues to our immediate attention
dichotic listening
used to test selective attention where they would play two different audio files in each ear and ask the participant to repeat what they heard in one ear but not the other
could remember what they were told to attend to but not anything from the other audio file
Filter theory of attention
All sensory information is coded, but only certain bits are encoded or attended to
Why does the cocktail party effect work
important words like your name bypass filters
Broadbent’s Early Selection Model
Messages are sent through a filter that identifies key stimulus (based on properties) and then a detector takes information about the attended message and processes high-level characteristics like meaning and then it goes to memory
helped create a testable hypotheses for attentional processes
Neville Moray
Tested attended vs unattended information via dichotic listening and found that participants actual remember some information and switched between attended message to unattended back to attended
Anne Treisman
took what Broadbent found and moray found and proposed a model which would allow for some information in the “ignored” ear to be attended to
Attenuator analyzes messages for physical characteristics, language, and meaning
Treisman’s attenuation model of attention
Sensory memory takes all incoming sensory information
filter ids the key stimulus based on properties then filter
then attenuator into a dictionary unity and then to memory
Dictionary unit (apart of Treisman’s attenuation model of attention)
every word has a certain threshold for being activated, the lower the threshold, the more likely it is to be activated
more important words have a lower threshold
Late Selection Model proposed by Donald Mackay
suggested that incoming information is processed at the level of meaning first, then the message-to-be-processed is selected
messages are selected is dependent on meaning not early factors such as physical characteristics or semantic meaning
Attention occurs after stimuli have been fully processed
Perceptual load
determined by:
processing capacity- limit of processable information
Perceptual load - task difficulty
Stroops effect
demonstrates how difficult some task-irrelevant stimulus are to ignore
inattentional blindness
even when looking directly at a stimulus if you don’t attend to it, you will not perceive it
Change blindness
given complex information or scenes we find it difficult to attend to multiple pieces of information presented
seen in films - they assume most people won’t pick up on continuity errors in complex scenes so they don’t edit them out
Attentional blink
brief period after attending to a specific stimulus during which we may miss new information
Why is attention selective
our full recognition of objects requires integration of information coded by cells distributed in multiple locations of the brain
distributed representation
representation that is distributed across multiple brain regions
Binding problem
what happens when multiple objects are present that activate all four neurons at the same time?
the visual system must sort out which features should be bound to which objects
Feature integration theory (FIT) - Treisman
visual system processes info in two-step process
Preattention stage and focused attention stage
Preattention (FIT)
all information about shape, orientation, color, curvature is taken in from sensory cues
features are unbound, can be incorrectly conjoined with other features, if not given enough time objects may never leave this stage
Illusory conjunctions
when you attention is never allowed to focus on the sensory stimuli, mistakes in binding can persist
Focused attention (FIT)
less likely you will make illusory conjunctions and perception will match the actual sensory cues more closely
Where is binding happening
in frontal regions
MT and V4 feed forward to more conscious regions of the brain that process this info but its slow and effortful
if info has not been fully processed only partial bits of info will be perceived