Ad Sales Unit 05 - What a guarantee is

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9 Terms

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Basis

The unit in which a guarantee is expressed

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Eligible inventory

Programs, networks, and dayparts a contract permits to count

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Flight

The date range over which a campaign or line runs

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Guarantee

A contractual commitment to deliver a defined quantity under defined conditions

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Insertion order (IO)

The commercial document recording an agreed purchase

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Line / line item

One component of an order with its own terms and quantity

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Overbooking

Deliberately scheduling above the guarantee as a forecast cushion

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Sponsorship

A deal built on presence and association rather than impression count

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Tolerance

A permitted shortfall band treated as full delivery