ENTREP 2

Product Packaging

the wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean

Brand Memorability

Comes from some of the most basic strategies, such as excellent customer service and responsiveness, high product quality, and authentic marketing messages

Branding Meaningfulness

Brands that go above and beyond their core product/service have the ability to make a positive, tangible impact on their customer’s lives.

Brand Likeability

The property that makes a product or brand likeable, that allows them to be agreeable, enjoyable, or satisfactory

Brand Transferability

means the extent to which brand can enhance brand equity to new products of the brand in the line extensions or in other way, can the brand elements be used to introduce new products in the same or different categories.

Brand Adaptability

is the extent to which brand elements can be adapted over time. Consumer perceptions, opinions & preferences keep changing over time.

Brand Protectability

means the extent to which brand elements can be protected legally & competitively. Brand elements need to be chosen in such a way, that they can be internationally protected by registering with appropriate legal bodies