Qualitative vs Quanti

Qualitative Research

Focuses on exploring ideas collected in forms such as impressions, words, sentences, photos, and symbols.

Quantitative Research

Data collected in the form of numbers that allows testing of hypotheses.

When to use qualitative research?

When there is a problem or issue that needs to be reviewed and a complex understanding is required.

Key terms in Qualitative research

Understanding, context, complexity.

Key terms in Quantitative research

Testing, measurement, replicability.

Qualitative data collection methods

Includes interviews, focus groups, life history, ethnography, non-participant observation, content analysis, historical/archival studies, and case studies.

Deductive Research Style

Starts off broad and is typically qualitative.

Inductive Research Style

Starts off specific and is typically quantitative.

Focus of Qualitative Data

Used when you want to understand something better, involving practices like talking.

Examples of qualitative encounters

Divorce, crimes, illness, and friendships.

Characteristics of qualitative research sample size

Requires smaller sample sizes for in-depth analysis.

How are qualitative data analyzed?

Analyzed by summarizing, categorizing, and interpreting the data.

What do qualitative researchers focus on?

Meaning and the researcher’s perspective.