Print Media Exam 2

Production Planning, Pre-Press, Mark up & Disk Prep

Audience, Purpose, Use, Processes, Scheduling, Quantity, Quality

What are the 7 considerations of production planning?

Turnaround Time

Includes the entire production process-from submitting files and proofing through printing, finishing, and delivery.

M

Shorthand for more than 100

mm

Shorthand for more than a million

5M

What would the shorthand be for 5,000?

5MM

What would the shorthand be for 5,000,000?

Price Break

Printing cost per unit decreases with an increase in quantity. This is where the cost per unit drops significantly.

Over/Under(Overrun and Underrun)

When the final quantity delivered is slightly more or less than the quantity ordered due to normal variations in the printing and finishing process

Cost Per Unit

Refers to the individual cost of an item after a large quantity has been printed

Quantity Shorthand

to avoid confusion and prevent spelling errors, it is helpful to use shorthand to specify large quantities

Audience

WHO are you designing for?

Purpose of Project

WHAT does the piece need to DO?

Use of Piece

HOW will the piece be used?

Other processes

What ELSE has to happen to the work AFTER it is printed?

Scheduling

WHEN does it need to be finished?

Quantity

HOW MANY should we print?

Quality

How GOOD does it need to be?

1.5, 2 and 3 times their requested amount

When quoting a client, how many times greater should you quote them?

gives clients a good idea of price breaks, and may put you in good standing with your client as you’re getting them a deal

Why should you quote your client more than what they requested?

Digital Presses

What press is the SAME COST PER UNIT no matter the quantity?

10%

What percent do printers allow a over/under tolerance for print runs UNDER 1000?

Quick Print/On Demand, Commercial Printing, Specialty Printing, Fine Art/Archival Printing

What are the 4 MAIN divisions of printing quality?

the process of submitting a specified proposal for printing work. Printers use this to estimate the price for a job.

Speck a job/Specking

2-5 depending on quality

How many printers should you speck a job with before choosing one?

Designed for speed, convenience, and smaller quantities. Such as copies, flyers or simple cards

What is quick print/on demand printing quality good for?

Range of professional printed materials using digital, offset, or other commercial processes. Good for brochures, catalogs, publications, etc.

What is commercial printing good for?

Projects requiring specialized processes, materials, equipment, or craftmanship beyond commercial printing. Such as specialty inks + substrates, foil, embossing, die cutting. Used for packaging, premium promotions, unusual formats

What is specialty printing good for?

Focuses on exceptional reproduction, materials, longevity, and color accuracy. Often used for photography, artwork, museums, galleries, and limited editions.

What is fine art + archival printing used for?

Audience, Purpose of project, Use of piece, other processes, scheduling, quantity, quality

Discuss 3 things that, we as designers, need to take into consideration when designing for print for a client or specific target audience.

Prepress

the process of checking, preparing, and processing files so they can be accurately reproduced

Resolution

describes the amount of img. info available at a particular reproduction size

DPI- dots per inch

Printer/output resolution

Dots Per Inch

What does DPI stand for?

Pixels per inch

What does PPI mean?

PPI

Digital img. resolution

Raster

Pixels + resolution dependent format

Vector

Paths + resolution independent format

TIFF

Tagged Image File Format, Raster, Print production preferred for Raster imgs.

EPS

Encapsulated PostScript, Vector/Print, Print production preferred for complex vector

JPEG

Joint Photographic Experts Group, Raster, Convert to TIFF for production

PDF

Portable Network Graphics, output/exchange, print production preferred for print-ready documents, proofs + finished file delivery

Packaging

Collects the files needed to reproduce, transfer, or archive an InDesign project. Collected InDesign file + links + available fonts

YES! It is against the law to copy/send fonts EXCEPT service bureaus/printers. Printers, however, MUST trash fonts once job is finished.

Is it illegal to copy/send fonts?

PNG

Portable Network Group, Raster, NOT used for final production files, used for digital graphics + transparency

Knockout

Removes the underlying color

Overprint or Surprinting

Prints one color over another

Trapping

Creates a tiny overlap between adjoining colors to help prevent a potential gap

Choke

allows a lighter surrounding color to extend beneath a darker object

Spread

expands a lighter object into a darker surrounding color

Dot Gain

halftone dots printing larger on paper than they are in the digital file or on the plates

Proof

A representation of a print job produced before final production

Soft proof

Viewed digitally rather than as a physical printed sheet

Hard proof

Physical printed proof sheet

Red Pen

What color pen is most commonly and most recommended to use for marking up proofs?

It becomes a legally binding document that you are taking responsibility for the project and that the proof is okay for final production.

What happens when you sign a proof?

Pre-flight

The process of checking a document for potential production problems BEFORE it goes to the printer. *Commonly checking InDesign File

Missing or Modified links, Missing or incorrect fonts, Low-res imgs, Incorrect color spaces, Missing bleed + other production issues

What is flightcheck checking for?

Trapping

What process is being used for these two colors?

Knockout or K/O

What process is being used for these two colors?

Overprint/Surprint

What process is being used for these two colors?

Choke

What printing process is the img portraying?

Spread

What printing process is the img portraying?

Soft Proof

What type of proof is this?

Hard proof

What type of proof is this?

Contract Proof

What type of proof is this?

Contract Proof

color managed proof intended to provide an agreed-upon reference for how the job should reproduce. Once approved, it can serve as the target against which production color is evaluated.

Press Proof

What type of proof is this?

Press Proof

produced using the actual printing process—or a production setup closely tied to the final job—to evaluate reproduction before the full run.

when wet or insufficiently set ink transfers from one printed sheet onto the sheet that contacts it. This can mark the reverse side of sheets and damage the printed image.

Set Off

Identify the printing proof error

Hickey

Identify this printing proof error

Hickey

an unwanted printing defect caused when debris interferes with the transfer of ink. Dust, paper fibers, dried ink, or other particles can create spots, rings, or irregular marks in the printed image.

Poor Registration/misregistration

Identify this printing proof error

Misregistration/Poor registration

printing colors do not align correctly. Because each color is applied separately, even a small shift can create visible gaps, color fringes, or blurred edges.

Poor Trapping

Identify this printing proof error

Trap/Trapping (poor)

overlap is too large, too small, or inappropriate for the colors involved, the BLANK itself may become visible

Picking

Identify this printing proof error

Picking

when the surface of the paper is pulled away during printing. The tack of the ink can lift fibers, coating, or small particles from the sheet, leaving damaged areas in the printed image and potentially creating debris that causes additional printing problems.

Scumming

Identify this printing proof error

Scumming

when unwanted ink appears in areas that are supposed to remain clean and unprinted. In offset lithography, non-image areas of the plate begin accepting ink, creating a tint, haze, or dirty appearance where there should be no ink.

Content Correctness, Position(is it everything where it should be), Color(reproduction acceptability), Construction(Does finished piece work as intended?) + ANY OTHER ERRORS

What are you checking for when checking/marking up a proof?

1. Open Swatches Panel

2. Create New Color Swatch

3. Change color type to SPOT color

4. Ensure color mode is CMYK

5. Name Swatch

6. If using to mark where special effects are, pick a color that stands out from design.

7. If done correctly, a box with a dot will appear next to the color name in swatch panel.

Describe the steps necessary to create a special effect spot color in InDesign to properly set a file up for commercial printing.

Packaged job folder WITH printers marks/bleed settings ON, Markups, fonts, images, folding comp, separations

What things are handed over to the commercial printer?

Images should be TIFF or EPS, Image status should be linked, CMYK color mode for everything, Fonts should be used in document and not missing, Resolution should be 300 DPI, Placed at 100%,

What things are on the Disk Prep Checklist?

Native InDesign document, IDML Template InDesign file, Fonts, Images, PDF

What is included in your final packaged InDesign file?