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demand
the desire to own something and the ability to pay for it
supply
the amount of a good or service that’s available
law of demand
when a good’s price is lower, the quantity demanded is greater and when a good's price is higher, the quantity demanded is lower
law of supply
producers offer more of a good or service as its price increases and less as its price falls
demand elasticity
how much quantity demand changes when price changes
elastic demand
goods with many substitutes, require a large portion of your income, and are luxuries
inelastic demand
goods with few substitutes, require a small portion of your income, and are necessities
supply elasticity
how much quantity supplied changes when price changes
elastic supply
goods that take a short time to produce, are inexpensive to produce, and use few, easy to get resources
inelastic supply
goods that take a long time to produce, are expensive to produce, and use many, hard to get resources
cause of change in quantity demanded/supplied
price change
changes in quantity demanded/supplied on graph
represented as a movement along an existing curve
causes of a change in demand
anything other than price change
change in demand on graph
represented by an entire shift of the demand curve, left or right
complementary goods
the price of one good will affect the demand for goods that go with it
substitute goods
the price of one good will affect the demand for goods that can replace it
consumer income
more income equals more demand
consumer taste/preferences
demand changes based on fads and trends
consumer expectations
consumer demand changes based on what consumers expect to happen
causes of a change in supply
anything other than price change
change in supply on graph
represented by a shift of the entire supply curve, left or right
cost of resources/production
the cost of inputs will affect supply like more expensive resources equals less supply
taxes, subsidies, and government regulation
government policies affect the cost of doing business
substitute goods
the price of alternative goods a factory can make will affect supply
future expectations
supply changes today based on what producers expect to happen tomorrow
competition or number of sellers
the number of businesses in the market will affect total supply
equilibrium price and quantity
occurs where the supply of a product equals the consumer demand
equilibrium price and quantity on graph
represented by the intersection point where the supply and demand curves cross
causes of shortage
exists when the quantity demanded in a market is more than the quantity supplied
determining a shortage on graph
subtract the quantity supplied from the quantity demanded at a price level below the equilibrium price
determining a surplus on graph
½ times the equilibrium quantity times the demand intercept minus the market price
price ceiling
the maximum price that can be legally charged for a good or service (shortage)
price floor
the minimum price the government can set that must be paid for a good or service (surplus)
rationing
the basis of central planning which a central authority makes basic economic decisions for a society and a system of allocating goods and services using a criteria other than price
black market
allow consumers to pay more so they can buy a product when rationing makes it otherwise unavailable
minimum wage
laws that set the lowest hourly wage an employer can pay a worker, acting as a price floor in the labor market
profit
the difference between a firms total revenue and its total costs