Digital Marketing Quiz 1

What is digital marketing?

Using digital channels, platforms, and data to influence decisions.

Name 4 benefits of digital marketing.

Targeting, personalization, analytics, scalability.

What is a landing page?

A page designed for a single goal or Call to Action (CTA).

SEO stands for?

Search Engine Optimization

SEM stands for?

Search Engine Marketing

SEO vs. SEM

SEO is organic; SEM often uses paid advertising.

Purpose of social media marketing?

Build communities and engage audiences.

Main goal of email marketing?

Build relationships and repeat engagement.

What is mobile marketing?

Marketing through smartphones and tablets.

Examples of smart environment marketing

QR codes, kiosks, IoT, in-store tech.

What is the Metaverse?

Immersive virtual or augmented digital spaces.

What is a freemium business model?

Free version plus premium paid version.

What is ZMOT?

Consumers research online before purchase.

Who pioneered ZMOT?

Google.

What is FMOT?

The purchase decision moment.

What is SMOT?

Using the product and providing feedback.

Name the 7 UX Honeycomb elements

Useful, Usable, Desirable, Findable, Accessible, Credible, Valuable.

What is an impression?

A display of content.

What is reach?

Number of unique users exposed.

What is CTR?

Click-Through Rate. Percentage of people who click after seeing content.

What is conversion rate?

Percent completing a desired action.

What is a KPI?

Key Performance Indicator. A measurable value indicating success.

What is a value proposition?

A clear promise of value to customers.

5 parts of a value proposition

Persona, pain point, solution, unique value, outcome.

What is a buyer persona?

A fictional representation of a target customer.

What are owned channels?

Website, email, app, blog.

What are paid channels?

Search ads, social ads, display ads.

What are earned channels?

Reviews, shares, PR, word-of-mouth.

What is responsive web design?

Design that adapts to any device.

What is the First-Interaction model?

All conversion credit goes to first touchpoint.

What is the Last-Interaction model?

All conversion credit goes to last touchpoint.

What is Linear Attribution?

Equal credit to all touchpoints.

What is Time-Decay Attribution?

More credit to interactions near conversion.

What is Position-Based Attribution?

Credit varies by interaction position.

Three website design priorities

Clear, relevant, usable.