StoryBrand 2.0 chapter 4
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Last updated 2:21 AM on 9/16/26
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4 Terms
1
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what is a story gap?
when a customer’s potential desire is identified
2
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what is a storytelling rule that also applies to businesses?
attention rises and lowers with the opening and closing of a story gap
3
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what is one critical mistake organizations make when defining a customer’s needs?
they fail to narrow it down to a single focus
4
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along with finding a single focus, brands should also
relate that focus to the customer’s survival