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Conceptual Knowledge
Enables us to recognize objects & events & to make inferences about their properties
Concept
Mental representation used for a variety of cognitive functions
Categorization
The process by which things are placed into groups called categories
Categories are all possible examples of a particular concept
Why They’re Useful:
Help to understand individual cases not previously encountered
Pointers to knowledge
Provide a wealth of general info about an item
Allow us to identify the special characteristics of a particular item
Definitional Approach to Categorization
Determine category membership based on whether object meets the definition of the category
e.g. Chair is “a piece of furniture consisting of a seat, legs, back, & often arms, designed to accommodate one person.”
Does not work well
Not all members of everyday categories have the same defining features
Family Resemblance
Items in a category resemble one another in a number of ways
Allows for some variation within a category
Prototype
Average representation of the “typical” member of a category
Characteristic features that describe what members of that concept are like
An average of category members encountered in the past
Prototype Approach
Prototypical category members are more affected by a priming stimulus
Hearing “green” primes a highly prototypical “green”
Typicality
Variations within categories (e.g., robins, owls, buzzards, penguins)
High
A category member closely resembles the category prototype
“Typical” member
For category “bird” = robin
Low
A category member doesn’t closely resemble the category prototype
For category “bird” = penguin
Typicality Effect
Prototypical objects are processed preferentially
Sentence Verification Technique:
“An apple is a fruit.” Y/N
“A pomegranate is a fruit.” Y/N
Highly prototypical objects judged more rapidly
Exemplar Approach
Concept is represented by multiple examples (rather than a single prototype)
Examples are actual category members (not abstract averages)
To categorize, compare the new item to stored examples
E.g., a sparrow is similar to many bird examples, so we categorize it faster than a penguin
Prototypes or Exemplars?
May use both
We tend to use prototypes when initially learning about a category
We tend to use exemplars more when we better understand a category
2 approaches aren’t oppositional, theyre sequential
Hierarchical Organization
Not all categories are the same
There are different “levels” of categories we can use
Evidence That Basic Level Is Special
Going above basic level → large loss of info
Going below basic level → little gain of info
Semantic Networks
Concepts are arranged in networks that represent the way concepts are organized in the mind
Node = category/concept
Concepts are linked
Which will take longer to categorize?
“A canary is a bird”
“A canary is an animal”
It takes longer to answer “yes” to “A canary is an animal”
Than to “A canary is a bird”
Cognitive economy:
Shared properties are only stored at higher-level nodes
Exceptions are stored at lower nodes
Spreading Activation
Spreading Activation
Activation is the arousal level of a node
When a node is activated, activity spreads out along all connected links
Concepts that receive activation are primed and more easily accessed from memory
Concepts in the Brain
5 proposals/models of how the brain represents concepts:
Sensory-functional hypothesis
Multiple factor approach
Semantic category approach
Embodied approach
Hub-and-spoke framework
Sensory-Functional Hypothesis
Different brain areas may be specialized to process info about different categories
Double dissociation for categories “living things” and “nonliving things” (artifacts)
Category-specific memory impairment
Hypothesis:
Living things → sensory properties
Artifacts → functions
Proposes that our ability to differentiate living things & artifacts depends on a memory system that distinguishes sensory attributes & a system that distinguishes functions
Problems w/hypothesis:
One patient w/a sensory deficit was better at identifying animals than artifacts—opposite of the hypothesis’ predictions
Other patients w/brain damage can name some artifacts but not others
“Artifacts” are not a homogeneous category
Multiple-Factor Approach
Can be thought of as an extension of the sensory-functional hypothesis that explains data inconsistent w/that hypothesis
Central idea is that we use multiple factors when grouping or organizing concepts
Distributed representation: how concepts are divided within a category
Animals → motion and color
Artifacts → actions (using, interacting)
Semantic Category Approach
Proposes that there are specific neural circuits for specific categories
Participants listened to stories in a scanner
(a) Words that activated different places on the cortex
(b) Close-up of a smaller area of cortex
Note that a particular area usually responded to a number of different words

Embodied Approach
Proposes that knowledge of concepts is based on reactivation of sensory & motor processes that occur when we interact w/the object
Semantic somatotopy: correspondence between words related to specific body parts & the location of brain activation
However, some brain damaged people who cannot produce actions w/objects can still recognize them, which this approach can’t explain
Hub-and-Spoke Framework
Brain damage can cause category-specific deficits in concept knowledge, but semantic dementia causes global deficits in concept knowledge
Semantic dementia damages the anterior temporal lobe (ATL)
This framework proposes that areas of the brain that are associated w/specific functions/concepts are connected to the ATL, which serves as a hub that integrates the info from these areas
This framework has also been supported by transcranial magnetic stimulation experiments