Entrep

Entrepreneurship

A proactive process of developing a business venture to make a profit, involving designing, launching, and running a new business.

Entrepreneur

A unique individual with the ability and dedication to establish and manage a business, embracing risks and rewards.

Technopreneur

An entrepreneur who integrates technology into the core of their business model.

Social Entrepreneur

Focuses on solving social problems profitably to aid disadvantaged communities.

Intrapreneur

An entrepreneur within a large corporation tasked with developing and managing new ideas or projects.

Extrapreneur

An entrepreneur who moves between companies to drive innovation and provide solutions.

Market Research

Process of assessing the viability of a new product or service through direct customer research.

Sales Data Mining

Converting raw data into valuable insights from large sales datasets.

Focus Group Discussion

Bringing people with similar backgrounds together to discuss specific topics.

Observation Technique

Gathering data about customers in their natural setting without direct interaction.

Customer Profiling

Identifying and describing ideal customer profiles.

Pricing Strategies

Various methods to determine the price of a product or service.

Place

Concerns how products are made accessible to the target market, including direct and indirect distribution channels.

Promotion

Informs, persuades, and reminds customers of a brand's value through advertising, public relations, personal selling, and sales promotion.

Process

Activities that facilitate product delivery to customers.

People

Individuals and groups directly involved in the business, including producers, service providers, and managers.

Physical Evidence

Elements resulting from providing a product or service.