1/14
Looks like no tags are added yet.
Social Comparison Theory
Upwards
Downwards
Evaluating our abilities or beliefs or understanding of ourselves to other people
_____: comparing yourself to someone better than you
Makes you feel bad about ourselves but encourages us
_____: comparing yourself to someone who is worse than you
Make us feel good about ourselves but does not encourage us to get better
Ex: bronze winners tend to feel better then silver winners
Enlightenment Effect
where we learn about some sort of theory or concept, by learning about it, it changes our real world behavior
Halo Effect
 when one person had one positive trait, we assume they have many positive traits
Self fulfilling prophecy
When we believe that something will happen, we change our behavior to make it more likely that that thing will happen
Chameleon Effect
unconsciously mimicking those around usÂ
Reason: want to be accepted not rejected
increase likely hood of social acceptance
Affective
Behavioral
Cognitive
Attitude Components:
_____: Emotional reaction to stimulant
_____: Â inclination to respond to stimulus
How we would like to respond to a stimulant
_____: what comes to mind because of the presentation/stimulant
What elements do you think about
Strength
Accessibility
Ambivalence
Dimensions of Attitude:
_____: How likely an attitude is likely to changeÂ
stronger an attitude, the less likely it is to change
How ingrained it is in our life
How long we have the attitude
_____: which attitude is going to come to mind is based on accessibilityÂ
Attitude that comes to mind first is the most accessible
_____: positive and negative feelings towards one object
Ex: chocolate pie tastes good but not very healthy
Source
Receiver
Message
Channel
Attitude change components:
_____: who is trying to change the attitude
_____: the attitude of the person who the source is trying to change
_____: what a source shows you to attempt to change your attitude
_____: the way they are giving the message to the receiver
Cognitive Dissonance
When we have either two ideas or two thoughts (or a thought and a behavior) that are opposite/in conflict with each other that makes us uncomfortable, we often try to compensate or gaslight ourselves to not make the ideas dissent in our perception
20 dollar vs. 1 dollar lie → joy of an experiment
Come to lab to do a mind-numbingly boring task
When done, they tell you to tell the next person the study is a lot of fun and if you do = you get money
After they lie to the next person, they are asked how much they enjoyed the experiment
Expectation:
Person who got 20 dollars would enjoy more than those with 1 dollar
Reality:
the people who got paid the most money recorded lowest enjoyment
Explanation:
What’s happening is that the participants feel bad for lying; generally, we don’t like liars, and it makes us feel bad about ourselves
The people who got paid $20 had justification to lie (anyone would)Â
The people who got paid $1 don’t have that justification → they have to deal with the fact that they lied to someone. They can’t change the behavior they did, so they change their opinion on the task
If they genuinely believe that the experiment was fun, they can “get away” with lying (gaslighting themselves)
What happened in the cognitive dissonance psychological study?
expectation vs. reality?
reasoning
Self-Perception Theory
we don’t actually know that much about our attitudes or what we think; instead, we learn what our attitudes are by observing our behavior
We change our attitude on something based on our perception of our behavior
We want to reflect our thoughts based on our actions
Impression Management Theory
 Different attitudes are appropriate based on the impression we are trying to give off
Elaboration likelihood Model
Central path
Peripheral path
 two paths to attitude change
_____: Â focused on the message; you think you have a good argument to cause change in another individual
Political ads
Attitude change lasts longer
_____: because we don’t have sufficient reason to make someone have an attitude change, instead you create an illusion/distractions to create potential change of attitude in an individual
Ex: sweet cereal brand
More temporary change
Foot in the door
 Starting small and getting bigger and bigger in requests until you get to your goal request
Ex: salesman trying to sell you something at your door
You’ll say no but you’ll say yes to letting them sit, get water = eventually you say yes to big request
Door in the Face
Huge request that you don’t expect anyone to say yes to as first
You then follow with a smaller/another request and because they said no at first, they feel bad for saying no so they’re more likely to say yes to the 2nd request
Emotional manipulation