adobe vocab quiz illustrator

Design Brief

A written plan that identifies a problem to be solved, its criteria, and its constraints. The design brief is used to encourage thinking of all aspects of a problem before attempting a solution.

Sketches

Rough drafts of a potential design showing the main features to communicate a look and feel of the design.

Specifications

Technical requirements for the design for agreed on deliverables.

Drafts

Rough designs or mockups that show the client the designer’s intentions for the final product.

Deliverables

The agreed upon finished products that will be provided to the client.

Deadlines

The latest time or date by which something should be completed.

Design Comps

Multiple renditions of the design to show clients, provides a visualization of a product before it is professionally completed.

Feedback loop

Two-way communication between the designer and the client where each round of feedback helps to guide the development of the design.

Attribution

Acknowledgement of credit to the copyright holder.

Redesign

Using feedback to make changes to the original project with the ultimate goal of meeting the client’s needs. Can occur several times throughout the time span of a particular project.

Project Scope

Defines the boundaries of a project. It spells out the expectations for what needs to be done.

Scope Creep

Incremental expansion of the project scope. Introducing features not originally planned. Delays project and adds cost.

Change Order

An order that adds or deletes content from the original scope of work.

Parroting

A communication technique that takes place when the listener restates or paraphrases what they have heard in their own words.

Collaboration

The action of working with someone to produce or create something. Using technology to assist the collaboration between the designer and client will result in a more efficient and effective workflow. Cloud storage allows a working document or project to be stored electronically and accessed by different parties simultaneously.

Wireframe

A layout of a web page that demonstrates what interface elements will exist on key pages.

Prototype

A first, typical or preliminary model of something, especially a machine, from which other forms are developed or copied.

Iteration

A design methodology based on a cyclic process of prototyping, testing, analyzing, and refining a product or process.

30. Intellectual Property

A creation of the mind that the law protects from unauthorized users.

31. Copyright

The legal ownership of an intellectual property which allows the owner to create copies and profit from the intellectual property.

32. Trademark

A type of intellectual property consisting of a recognizable sign, design, expression, jingle, etc. etc. usually associated with a company and goods.

33. Trade Secret

Intellectual property that can consist of a formula, pattern, design, program, or device that has inherent value because it is not generally known to others.

34. Derivative Works

Copyrighted materials that have been altered or changed. Such material is protected by copyright laws. If you alter a copyrighted photograph by using computer software, that photograph is still protected, and you may not use it without written permission.

35. Patent

A form of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of years.

36. Service Mark

Similar to a trademark but instead of goods it is a recognizable sign, design, expression, associated with a service provided.

37. Commercial Use

A use that generates income.

38. Fair Use

A legal doctrine that allows the use of some copyrighted materials without having to ask for permission.

39. Fair Use Guidelines

The correct way in which fair use is achieved.

-education

-news

-critique

-parody

40. Royalty Free

A type of license used by stock photography agencies to sell stock images. This means you pay for the license only once, and you can use it forever within the accepted ways, without any further payment obligations.

41. Public Domain

Consists of all the creative work to which no exclusive intellectual property rights apply. Those rights may have expired, been forfeited, expressly waived, or may be inapplicable.

42. Copyright Infringement

The illegal use of works copyrighted without obtaining permission from the owner of the copyright.

43. Work for Hire

Work subject to copyright law that is created as an employee as part of their job. The employer retains all copyrights, not the employee.

44. Attribution

Acknowledgement of credit to the copyright holder.

45. Creative Commons

Not found as a single definition in the retrieved notes. The notes explain the different Creative Commons licenses, including Attribution (CC BY), Attribution-ShareAlike (CC BY-SA), and other license types.

1. Project Management

Beginning a digital media project from scratch and carrying it through to its final completion. Project management takes a unified effort from all parties involved.

2. Project Plan

Helps move a project successfully to completion, includes deciding project scope, client criteria, project deliverables, and distribution of responsibilities.

3. Client Goals

A client’s aim or desired result of a project.

4. Target Audience

A group of people, at which a film, advertising, or campaign is aimed at, defined based on their common characteristics such as demographics and behaviors.

5. Demographics

Breaking groups or markets into segments according to age, race, religion, gender, ethnicity, income, education, or other statistically measurable data.

6. Optimization

Choosing the correct file formats, adjusting the file size to meet requirements, and applying a file naming convention as specified by the client.

7. Accessibility

Ensuring that graphics are accessible to everyone including individuals with disabilities.

8. Pre Production

Meet with clients to create project plan. Determine the purpose of the graphic design. Define the intended target audience.

9. Production

Creating the graphic per the Pre-Production specifications.

10. Post Production

Saving, exporting, printing graphics and creating revisions per client requests.

11. File Name Convention

Agreed upon by designers, project managers and client, refers to the protocols that will be used when saving files.

46. Elements of Design

The fundamental building blocks of all graphic design.

47. Color

The element of art that is produced when light strikes a specific object. Consists of three aspects

48. Lines

A point that moves throughout a design.

49. Shapes

The form of an object. When lines enclose a space.

50. Texture

The illusion of a three-dimensional physical surface (tactile) created by shapes, lines, and shadows.

51. Hue

The appearance of a color without adding black or white, such as Red, Blue, or Green.

52. Saturation

How intense a color is.

53. Brightness

How bright a color is. Increased by adding white to a color or decreased by adding black.

54. Color Scheme

Colors used together in a design.

55. Complementary Colors

Colors that are across from each other on the color wheel.

56. Principles of Design

A set of rules and standards that when followed, create visually appealing designs.

57. Proportion

The relationship between components in a design or between one component and the entire design.

58. Balance

The way in which visual elements are positioned in a design.

59. Rhythm

The suggestion of movement within a design.

60. Emphasis

The component of a design that first attracts attention.

61. Unity/Harmony

Creating a pleasing design by following the principles of design. Everything belongs.

62. Contrast

Creating impact by having purposefully different components in a design.

63. White Space

The absence of text or graphics in a design; visual breathing room for the eye; helps avoid overcrowding and creates natural flow.

64. Rules of Composition

Established rules for setting up a photograph so that it is visually appealing.

65. Rule of Thirds

composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open.

66. Z-Pattern

How people read left to right and top to bottom (in English). For design purposes this creates flow and visual hierarchy.

67. Leading Lines

Lines in a design or photograph that direct the viewer where to look.

68. Focal Point

The focus on a design or photograph. What should the viewer look at first.

69. Framing

Placing objects inside of a “frame”. Used in photography to highlight the subject.

70. Visual Hierarchy

The design process of directing the viewer where to look and what order to look at a design in.

71. Gestalt Principle

How humans perceive grouped objects and patterns. Used to create aesthetically pleasing and easy to understand designs.

72. Digital Graphics

Images or drawings or art created using a computer and software.

73. Bitmap Graphics

Also known as Raster Graphics, these are images made up of individual pixels. They lose clarity as they are enlarged.

74. Vector Graphics

Graphics made up of points and lines using mathematical formulas. Can be scaled without losing clarity.

75. Resolution

How many pixels are in an image usually defined in Pixels Per Inch or Dots Per Inch.

76. Exposure

How much light is used when taking a photograph.

77. Color Modes

How different components of a color are combined or subtracted to create color. Examples

78. Color Depth

How many colors an individual pixel can display.

79. Typography

The art and technique of how and why text is displayed.

80. Readability

How easy it is to read text.

81. Serif

A font with a special projection at the end / edges of letters.

82. Sans Serif

Fonts without a special projection at the end / edges of letters.

83. Script

A font that mimics cursive handwriting.

84. Symbols

A font that is made entirely of symbols.

85. Leading

Vertical space between lines of text.

86. Tracking

Horizontal space between all of the letters in a body of text.

87. Kerning

Space between two individual characters.

88. Baseline

The line on which letters sit or dip below.