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perfect information (symmetric information)
when firms and consumers have equal information about a good/service
information gap (asymmetric information)
when firms and consumers have unequal information about a good/service
an information gap/asymmetric information causes…
irrational decision making
externalities
market failure
an information gap/asymmetric information produces externalities…
goods/services that produce negative externalities are over-consumed and over-produced
goods and services that produce positive externalities are under-consumed and under produced