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Demand Schedule
A table that lists the quantities of a good a person will buy at each price that may be offered in the market
Market Demand Schedule
Table that lists the quantities of a good demanded by all consumers at each price that may be offered in the market
Demand Curve
Graphical representation of a demand schedule
Income Effect
Change in consumption resulting from a change in real income (More purchasing power + must acknowledge inflation)
Law of Demand
When a good’s price is lower, consumers will buy more of it.
Ceteris Paribus
“All other things held constant” (All factors are equal)
Normal Goods
Goods whose demand increases as consumer income increases
Inferior Goods
Goods whose demand falls as consumer income increases
Complements
Goods that are bought and used together
Substitutes
Goods that are used in place of one another
Unitary Elastic
Demand whose elasticity is exactly = 1
Inelastic
Demand is not sensitive to price changes (<1)
Elastic
Demand that is sensitive to change in price (1>)
Elasticity of Demand
A measure of the way quantity supplied reacts to a change in price
Total Revenue
Defined as the amount of money the company receives by selling its good
Computation of Elasticity of Demand
Percent Change in Quantity Demanded/ Percent Change In Price= Elasticity
Substituiton Effect
When consumers react to a price rise of one good by consuming less of that good and more of another good in its place
What Key Term illustrates this example?: The higher the price of pizza, the fewer slices people will buy
Law of Demand
What Key Term illustrates this example?: Eating salad or tacos instead of pizza when the price of pizza goes up
Substitution Effect
What Key Term illustrates this example?: Buying fewer slices of pizza when rising prices reduce real income
Income Effect
Law of Demand states that a good’s price has on important effect on the amount…
Of the good people will buy
Inverse Relationship
Between quantity demand and price
When a good is deemed as an essential good it may not…
follow the law of demand
Demand Curve Axises
Y-Axis: Price/ X-Axis: Quantity
Shifts on the Demand Curve: Non- Price Determinants
Fads, Trends, Celebrity
Income (Normal VS. Inferior)
Change in price of related goods (Complementary Goods Ex: Movie Tickets & Popcorn)
Substitute Good (Ex: Movie Rental VS. Streaming)
Non- Price Determinants
Expectations (Expected prices up/down) Ex: Car Prices
Market Size
Elasticity of Demand
Use the term elasticity of demand to describe the way people respond to price changes. If you keep buying despite a price increase, your demand is inelastic.
Availability of Substitutes
Few Substitutes= Inelastic- Necessity
Many Substitutes= Elastic- Luxury
New firms will have an ___ to enter the market
Incentive
The tendency of suppliers to offer more of a good at a higher prices is called…
Law of Supply
If the price of a good falls, ___ of a good will be produced
Less
Supply curve shows quantity supplied by ___ producers in a market at different prices
ALL
When percent change in the quantity demanded is exactly equal to percent change in price
Unitary Elastic
Elasticity of supply predicts ___
how suppliers will react to price changes
Industries that cannot easily alter productive have ___ supply (Ex: orange growers cannot increase production quickly when prices rise)
inelastic
A service industry like a barbershop has a ___ supply (Ex: if the price of a haircut rises barber shops can hire more workers quickly)
Elastic
Business can increase ___ by hiring more workers or purchasing more capital
output
The change in output from adding one more worker is the ______ of labor
marginal product
In the beginning, adding each worker will result in increasing ____
marginal returns
At some point, adding each worker will result in diminishing ____
marginal returns
Marginal Cost
Cost of producing one or more unit of a good
Marginal revenue
Revenue gained from producing one more unit of a good
Maximum point of profitability
When marginal cost and revenue are equal
Marginal returns
Measure the extra output or benefit gained by adding one more unit of a variable input (such as labor or raw materials) while keeping other inputs, like factory size or equipment, constant in the short run
What is demand?
Consumers must be willing, able, and ready to buy a good or service at a given time
Variable Costs
a business expense that changes directly and proportionally with the volume of goods or services a company produces
Fixed Cost
a business expense that does not change with the level of production or sales volume within a specific time frame or range of activity
Excise Tax
taxes imposed on certain goods, services, and activities
Subsidies
Subsidies are financial aids provided by governments to support individuals, businesses, or sectors to enhance economic activities