Media Industries - Industrialization of Culture Framework: Week 3

What is framework?

• Explain key developments in media

• Looks at how society claims media industries should work

• Relevant at all times

What are the base influences for all 3 levels?

• Culture

• Social trends, trends & traditions

What is the Culture framework?

• Suggest that culture influences the industry’s mandates, conditions and practices

• Groups of citizens can influence the regulatory conditions of the media industries

What is the Social Trends, Taste Traditions?

• Content that media industries produce

• Refers to the specifc social practices, values, morals and hierachies in relaiton to groups of people

What is the 1st lvl of organization?

• The mandates

  • Contribute to how they act and behave, or what content they will produce

  • What an organization is expected to accomplish

Define Mandate.

Refers to primary goal or reason for being of the media industry

What is commerical mandate?

• Large-scale media operations function under

• Value profit and make decisions based on profit

• Some audiences are considered more valuable than others

What are non-commercial mandates?

• People rely on for information

• Pirority in serving needs of Canadians

  • CBC

  • BBC

What is the 2nd lvl of organization?

• The conditions

  • Looks at conditions under which media industries operate

  • Conditions include regulations, economics and technology that influence industry structure or technical standards

  • Economic, technological, political and social environment in which it operates

Define regulations

Conditions that encompass the legal rules within which media companies operate

Key Theory to understand about Media Industries

• Media companies are not just creative organizations but,

  • businesses seeking growth

  • profit

  • competitive advantage

What are some economic goals & strategies used?

• Reduce costs → mergers, layoffs, shared prod.

• Increase revenue → acquire IP, advertising markets

• Expand market share → own multiple platforms

• Reduce uncertainty → own franchises & libraries

Define Horizontal Integration.

• When one company buys another company because they offer similar products or services in the same industry.

• Acquires another company operating at the same stage of the media value chain

Ownership concentration does what?

Increase bargaining power across production, exhibtion and distribution.

Vertical and horizontal integrations are forms of what?

Conglomeration

What is vertical integration?

A competitive strategy which establishes control in producing a good or service

What are some ways companies reorganize to maximize shareholder value?

• Cord Cutting

• Streaming competition

• Investor value

What is the 3rd lvl of organization?

• The Practice

• Day-to-day practices in which organizations and people who work in media industries

  • Creative practice

  • Audience measurements, employment

What are Joseph Turow’s Power Roles points?

• Set conditions of media making

• Make & fund media

• Make media available

• Consume, Response to media

Define texts.

• Refers to the content that media industries produce

  • Specific social practices

  • Values

  • Morals

  • Hierachies

How does Framework operate?

• Multidirectional

  • Each level influences the others

    • Pin Ball Machine