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Corporate social responsibility (CSR)
The consensus consideration of ethical and environmental practice related to business activity.
Ethical code of practice
Documented beliefs and philosophies of an organization that outline acceptable and unacceptable behaviors.
Ethical objectives
Organizational goals based on moral guidelines that direct and guide decision making.
Ethics
Moral principles that guide decision making and business strategy.
Morals
Concerns regarding what is considered right or wrong from society's point of view.
Mission statement
The declaration of an organization's overall purpose, forming the foundation for its objectives.
Objectives
The goals of an organization, such as growth, profit, protecting shareholder values, and ethical objectives.
Strategic objectives
Long-term goals of a business, including profit maximization, growth, and market standing.
Tactics
Short-term plans of action that businesses use to achieve their objectives.
Vision statement
An organization's long-term aspirations, indicating where the business ultimately wants to be.
Internal factors
Elements within the control of the organization.
External factors
Elements beyond the control of the organization.
Market share
Measured by expressing a firm's sale revenue as a percentage of the industry's total sales.
Growth of a business
Usually measured by an increase in sales revenue or by its market share.
Main business objective of most private sector organizations
To maximize profits.