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Market research
Market research is the process of collecting and analysing data on the market who operates within the market and the customers within the market
Why do entrepreneurs use market research
Reduce the risk of failure
Improve decision making
Help understand customer needs
Find gaps in the market
Primary research
It is the research which is being carried out for the first time, no one else ever carried out the research so new information is gathered
Examples of primary research
Questionnaire
Telephone surveys
Consumer panels
Testing and observation
Secondary research
Research that has already been gathered by someone else.
Examples of secondary research
Books and newspapers
Internet
Company reports
Note 
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