DECA

Quality Insurance

Includes the processes used to ensure a product is free of defects and/or meets a desired level of service.

Marketing Research Brief

A written document that includes a market and strategic overview, background information, role of research, objectives, suggested approach and research target, reporting requirements, timing, budget and existing research or other information related to the study.

Channel Management

Also known as distribution, channel management deals with getting goods to consumers.

Marketing Plan

A formal document that specifies a company’s activities for a determined amount of time.

Buzz Marketing

Develops from a viral marketing technique used to get consumers talking about a product.

Correlations

Refers to connections between two or more variables in a market research study; correlational analysis uses statistics to determine if a correlation, or connection, exists.

Exploratory Research

A study into a problem that provides details where a small amount of information exists, utilizing various methods to gain information.

Product Bundling

Technique of offering two or more complementary goods or services together as a package deal, often at a lower price than the total of their individual prices.

Consumer Protection

Federal and state laws that regulate the sale and credit policies surrounding consumer sales.

Sales Promotion

All marketing activities other than advertising, public relations, and personal selling that are directed at a customer to increase sales.

Promotional Mix

The combination of advertising, personal selling, sales promotion and public relations used to accomplish an overall marketing strategy.

Product Life Cycle

The stages that a product goes through in its life: Introduction, Growth, Maturity and Decline.

Market Planning

The market planning process typically results in a marketing strategy that can be used to enhance sales for the business producing it.

Advertising

A form of paid, non-personal promotion in which a company promotes an idea, good or service through various media.

Competitive Advantage

A circumstance that puts a company in a favorable or superior business position.

Direct Marketing

Advertising that sends a promotional message to a targeted group of prospects and customers rather than a mass audience.

Public Relations

Promotional activities designed to create a good image with the public.

Vendor

An individual or organization with a product for sale.

Marketing Research

The process of gathering information, conducting analysis and presenting findings for a product or service to make marketing decisions.

Product Positioning

A strategy that emphasizes features or image to make a brand occupy a distinct position relative to competing brands in the mind of the customer.

Data Collection Instrument

To gather information, marketers can use surveys, interviews, observations, federal and state government agencies, research companies, business publications, and trade association publications.