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social psychology
how other people influence what we think, feel, and do
conformity
changing your behavior or opinion to match a group
asch effect
the influence of a groups majority opinion on an indivuals opinion
what increases or decreases conformity
size of the majority
prescense of dissenter
public vs private responses
groupthink
occurs when a group cares more about everyone agreeing rather than making the right decsion
persuasion
when someone uses communication to change your attiude towards something
routes of persuasion
central
pheripheral
central route to persuasion
when you think about the information
pheripheral route to persuasion
when youre convinved into buying somethier other than the quality of the argument
what is the JFK vs Nixon debate an example of
how visual apperance and presentation can influence persuasion
foot in the door technique
persuasion strategy where you start with a small request and work your way up to bigger requests
door in the face technique
persuasion startagey where you start with a big ask followed by a smaller one
lowball technique
persuasion strategy where you secure a commitment with a desirable offer then change the terms after the commitment
obedience
following instructions from someone who has uthority over you
miligrams obedience study
experimenter told the teacher(participant) to shock a learner (actor). will they do it?
what amde people less likely to obey in the miligrams obidience study
experiment conducted in a less prestigious. enviroment off yales campus
learner physcially closer to the teacher
teacher ahd to put the learners hand on a shock plate
experimenter gave directions over the phone
what form of persuasion did migrams experiment use
foot in the door
ethical concerns of milgrams experiment
participants belived they were harming someone which causes distress
cognitive dissonance
occurs when your beliefs and actions conflict
how to reduce cognitive dissoncance
change your behavior
cjange your belief
add a justification
attribution
explanation for why someone behaves a ceertain way
types of attubution
dispositional
sutuational
dispositional (internal) attribution
you explain someones behavior using something about the person
situational (external) attribution
you explain behavior using somehting about the situation
fudamental attribution error
occurs when we judge another persons behavior and focus too much on their personality
actor observer bias
we explain others people behaviors diffrently from how we explain our own behavior
bystander effect
people are less likely to help someone in an emeregency
deindividuation
when being part of a group makes someone feel anonymous and less personally accountable fro theri actions
social identity of deindividuation e
in group suituations people may act according to the identity and norms of the group the belong too
agression
behavior intended to hurt another person
frustration- agression hypothesis
aggression can result from frustration
kondrad lorenz theory
gression is instinctive that has helped us survive
biological influences that affect agression
genetics, amygdala, limbic system ,testostrone, serotin
observational learning and agression
agression can be learned thru watching others (Baundras Bodo doll experiment)
critisims of Standford Prison Experiment
the guards recived instructions that encouraged them to be agressive which made conclusions less reliable
participants did not all act the same
get alot of press but that does not guarentee scientific validity
concept
a mental categlory that groups toghether things that share common characteristics
atificial concepts
categlory defined by specific rules or required characteristics
natural concepts
categlory formed through everyday experiences
prototype
most typical represtation of a concept
schema
mental framework that organizes related info and helps us understand situations
role schema
mental framework about how someons in a particular social role is expected to behave
event schema
mental framework about an expected sequence of behaviors in a familiar situation
early maldaptive schema
a harmful belief pattern that develops early in life
heuristic
a mental shortcut your brain uses to make quick decisions
representitve heuristic
occurs when you decided how likely something is based on how closely it resembels your idea of what is typical
base rate fallacy
occurs when you ignore actual stats and focus on specific characteristic instead
availability heuristic
occurs when you judge how likely something is absed on how easily you can rember examples of it
hindsight bias
occurs whn something happens and afterward you convince yourself that you knew it would happen
confirmation bias
seeking and interpretting info that supports exisiting beliefs while ignoring contradictory information
mental set
countinuing to use a familiar problem solving strategy because it worked previosusly
function fixedness
when your brain can only imagine using an object for its normal purpose
creativity
ability to produce novel and valuable ideas
novel
new
convergent thinking
finding one correct soulution using exsiting knowledge
divergent thinking
coming up with multiple solutions
intelligence
ability to learn from experience, acquire knwledge, solve problems, and adapt to new situations
spearmans two factor theory
intelligence consists of general ittenligence (g) and the ability to excel specific areas(s)
Catell Horn Carroll theory of intelligence
intelligence consits of general, broad, and narrow cognitive abilities
Fluid intelligence
ability to solve new probelms without relying heavily on prior knowledge
crystallized intelligence
knowledge and skills acquired thru learning and experience
Gardners theory of mutiple intelligences
proposed multiple types of intelligences rather than just one
Sternbergs triarchic theory of intelligence
belived intelligence has three main parts: analytical,creative, and practical intelligence
analyticla intelligence
book smart
creative intelligence
being able to deal with new situations
practical intelligence
street smarts
emotiional intelligence
ability to understand emotions and use them effectively
four components of emotional intelligence
perceive emotions
understand emotions
manage emotions
use emotions
percieve emotions
recognize how someone feels
understand emotions
know why emotions happen and how they can change
manage emotions
regulate your emotions appropriately
use emotions
using feelings to help guide thinking, creativiety, and adaption
reliability
consitency
validity
accuracy of what is being measured
standardization
consistent adminstration, scoringm and interpretation
norming
testing a large representative sample to establish comparision standards