ECON 101: Principles, Demand, Supply, and Equilibrium Flashcards

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Vocabulary flashcards covering core principles of economics, demand, supply, and equilibrium.

Last updated 12:34 AM on 10/5/26
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36 Terms

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Cost-Benefit Principle

A decision-making principle stating that an action should be taken if and only if the extra benefits from taking it exceed the extra costs.

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Willingness to Pay (WTP)

The maximum dollar amount a buyer would be willing to pay to receive a specific benefit or good.

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Economic Surplus

The net value created by a decision or transaction, calculated as total benefits minus total costs.

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Opportunity Cost Principle

A principle stating that the true cost of something is what you give up to do it, measured as the value of the next best alternative.

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Sunk Cost

A cost that has already been incurred and cannot be recovered, which should be ignored when making economic decisions.

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Production Possibility Frontier (PPF)

A graphical model displaying the different combinations of outputs an individual or economy can produce given fixed available resources and technology.

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Marginal Principle

A decision-making rule stating that quantity decisions should be made by evaluating the incremental benefit and cost of doing one additional unit of an activity.

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Marginal Benefit (MB)

The change in total benefit derived from consuming or producing one additional unit of a good or activity.

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Marginal Cost (MC)

The additional cost incurred from producing or undertaking one additional unit of a good or activity.

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Interdependence Principle

A principle stating that your best economic choice depends on your other choices, choices made by others, developments in other markets, and expectations about the future.

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Individual Demand

The quantity of a good or service that a single consumer is willing and able to purchase at various prices, ceteris paribus.

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Law of Demand

The economic principle stating that, ceteris paribus, as price increases, quantity demanded decreases (P↑  ⟹  QD↓P \uparrow \implies Q^D \downarrow), giving the demand curve a downward slope.

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Ceteris Paribus

A Latin phrase meaning holding everything else constant, used to isolate the effect of a single economic variable.

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Rational Rule for Buyers

The decision rule stating that a consumer should buy more of a good as long as the marginal benefit is greater than or equal to price (MB≥PMB \ge P).

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Diminishing Marginal Benefit

The property that as a consumer buys more units of a good, the marginal benefit derived from each additional unit decreases.

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Market Demand

The total quantity demanded by all consumers in a market at various prices, derived by horizontally summing individual demand curves.

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Horizontal Summation

The process of adding up the quantities demanded or supplied by all individual market participants at each given price level.

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Normal Good

A good for which demand increases when consumer income increases (Income↑  ⟹  Demand↑\text{Income} \uparrow \implies \text{Demand} \uparrow).

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Inferior Good

A good for which demand decreases when consumer income increases (Income↑  ⟹  Demand↓\text{Income} \uparrow \implies \text{Demand} \downarrow).

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Substitutes (in Consumption)

Goods that replace each other, such that an increase in the price of one increases demand for the other (PX↑  ⟹  DemandY↑P_X \uparrow \implies \text{Demand}_Y \uparrow).

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Complements (in Consumption)

Goods consumed together, such that an increase in the price of one decreases demand for the other (PX↑  ⟹  DemandY↓P_X \uparrow \implies \text{Demand}_Y \downarrow).

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<p>Network Effects</p>

Network Effects

Phenomena where a good or service becomes more valuable to an individual user as more people use it (e.g., social media).

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Congestion Effects

Phenomena where a good or service becomes less valuable to an individual user as more people use it (e.g., toll roads).

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Perfectly Competitive Market

A market structure with many buyers and sellers, standardized/identical products, and no market power, making all participants price takers.

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Price Taker

A buyer or seller that takes the market price as given because they have no ability to influence price individually.

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Individual Supply

The quantity of a good or service that a single producer is willing and able to offer for sale at various prices, ceteris paribus.

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Law of Supply

The principle that, ceteris paribus, as price increases, quantity supplied increases (P↑  ⟹  QS↑P \uparrow \implies Q^S \uparrow), resulting in an upward-sloping supply curve.

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Rational Rule for Sellers

The decision rule stating that a firm should sell an additional unit as long as the market price is greater than or equal to marginal cost (P≥MCP \ge MC).

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Diminishing Marginal Product

The economic principle whereby marginal cost increases (MC↑MC \uparrow) as output quantity increases.

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Market Supply

The total quantity of a good supplied by all producers in a market at each price level, calculated via horizontal summation.

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Substitutes in Production

Alternative goods a seller can produce using similar resources, where a price increase in one causes supply of the other to decrease.

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Complements in Production

Goods produced together, where a price increase in one causes supply of the other to increase.

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<p>Market Equilibrium</p>

Market Equilibrium

The price (P∗P^*) and quantity (Q∗Q^*) at which quantity supplied equals quantity demanded (QS=QDQ^S = Q^D).

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Absorbing State

A characteristic of market equilibrium where, if market price is disrupted away from (P∗,Q∗)(P^*, Q^*), prices naturally adjust back to equilibrium.

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<p>Surplus</p>

Surplus

A condition occurring when price is above equilibrium (P>P∗P > P^*), causing quantity supplied to exceed quantity demanded (QS>QDQ^S > Q^D).

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<p>Shortage</p>

Shortage

A condition occurring when price is below equilibrium (P<P∗P < P^*), causing quantity demanded to exceed quantity supplied (QD>QSQ^D > Q^S).