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Accomodation
adjusting language, tone, argument style, or delivery to align with the beliefs, background, and emotional state of an audience
Steve Jobs, the billionaire, talks to college students about sleeping on friends’ couches during college
Alliteration
repetition of the same initial consonant sounds - We love lions, we hate hyenas
Anacoluthon
an abrupt change in the way a sentence is grammatically structured
if you think i’m going to sit here and take that— well, nobody talks to me that way!
Analogy
a comparison between two very different things to highlight similarity or to help explain something deep/complex
the brain is like a computer, it is very intricate
Antithesis
two ideas that directly contrast one another
Give me liberty, give me death
that’s one small step for man, a giant leap for mankind
Aporia
real/pretended doubt or confusion of a speaker
Ain’t I a woman
How do I begin
Apostrophe
referring to an inanimate object, or an absent person
O Death
Ye Gods
Apothegm
a short, brief, instructive saying or aphorism
Knowledge is power
an apple a day keeps the doctor away
Argumentum ad populum
a false argument that appeals to popular beliefs or passions
Everyone is buying this, so it must be the best
Ascending tricolon
the sett of three same phrases that increase in impact, length, or intensity
I came, I saw, I conquered
Auxesis
a set of clauses progressively increase in intensity
it’s a bird, it’s a plane, it’s Superman
and… and… and…
Bathos/Bathetic
a transition from something serious to something insincere and unserious
he lost his family, his job, and his favorite pair of socks
Chiasmus
a switch in word order for the next phrase switching the meaning
if you fail to plan, you plan to fail
Commonplace
a premise that is shared wisdom/assumption that is culturally specific
American Dream
Comprobatio
complimenting the audience to gain their favor
Concessio
conceding(admitting) a minor point to show fairness to strengthen an overall argument
admitting issues
Decorum
how you dress up your argument delivery to fit the audience, subject, and occasion
high, grand style rhetoric for a formal interveiw
Division
setting out what you and your opponent disagree about
Today we will:
Ellipsis
the omission of words that are already understood
John forgives Mary and Mary, John
Enargia
a vivid description designed to create pictures in the audiences minds
Enthymeme (rhetorical syllogism)
where a premise or conclusion is unstated
Socrates is mortal because he is human
Where there is smoke there is fire
Ethos
an appeal to ethics, authority, or moral character to establish credibility
As a doctor with 20 years of experience, I recommend this
Exordium
the beginning of a speech to establish credibility with the audience
Figurative Language
metaphors, similes, personification
Gnomic
a concise phrase that alludes to a general truth
fortune favors the bold
Hyperbole
exaggeration that emphasizes and makes dramatic
I’ve told you a million times
Invention
doing your homework and finding for and against information about an argument
Isocolon
a series of phrases that are the exact same in length and structure
Easy come, easy go
of the people, by the people, for the people
Kairos
delivering a speech at the right moment
speech about how to fix failing government while the govt just failed
Litotes
something good that is explained by the negative
That is not bad
it’s not rocket science
Logos
an appeal to logic, reason, and evidence for persuasion
buy my old car because yours is broken and mine is the only one on sale
Meter
the rhythmic pattern of stressed and unstressed syllables in poetry
stressed
stressed then unstressed,
stressed, unstressed unstressed
Metonumy
a FOG in which someone or something is referred to by something closely related to it
America won Gold
Molossus
three stressed syllables
the GREAT, DARK, NIGHT
Narration
setting out the general facts of a speech via a narration
Paralipsis
bringing something up by saying you won’t mention it
I won’t mention…
Pathos
the appeal to emotions for persuasion
if you don’t do this, this child will die
Peroration
final part of a speech, summing up major points and sending a final memorable message
Ploce
deliberate repetition of a word/phrase
Polysyndeton
repetition of conjunctions for emphasis
he.. and… and.. and…
Proof
the part of a speech where facts support the main argument
Prosody
the rhythm, stress, intonation of speech
Refuation
a part of the speech where you weaken, disprove, or neutralize your opponents arguments
Syllogism
making a statement using deductive reasoning, going from generalizations to specific facts
All humans are mortal. Socrates is human. Therefore, Socrates is mortal.
Synecdoche
referring to something as part to whole
grey beard
nice wheels
all hands on deck
Zeguma
when a verb governs/modifies two nouns
he lost his keys and his temper