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Social Psychology
the study of how people's thoughts, feelings, and actions are affected by others
Attitudes
Evaluations of a particular person, behavior, belief, or concept
The Factors of attitude
Message source, characteristics of the message, and characteristics of the target
Message source
The characteristics of a person who delivers a persuasive message, known as the attitude communicator
Characteristic of the message
What the message is like; One-sided argument, Two-sided argument, Fear-producing message
Characteristics of the target: Central-route processing
Occurs when the recipient thoughtfully considers the issues and arguments involved in persuasion
Characteristics of the target: Peripheral-route processing
Occurs when people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message
Cognitive dissonance
occurs when a person holds two attitudes or thoughts (referred to as cognitions) that contradict each other. Methods of dissonance include Modifying one or both cognitions, changing the percieved importance of one cognition, adding additional cognitions, and denying the cognitions are related
Social cognition
Processes that underlie our understanding of the social world
Schemas
Sets of cognitions about people and social experiences
Impression formation
The process by which an individual organizes information about another person to form an overall impression of that person
Central traits
Traits utilized to form an overall impression of others
Attribution theory
seeks to explain how we decide, on the basis of samples of an individual's behavior, what the specific causes of that person's behavior are
Situational causes
A cause of behavior that is brought about by something in the environment
Dispositional causes
A cause of behavior that is prompted by the person's disposition (his or her internal traits or personality characteristics)
Attribution Biases: Self-serving bias
Tendency to attribute success to personal factors and attribute failure to factors outside oneself (eg: saying you won because of your skill but saying you lost because the other team got lucky)
Attribution Biases: Fundamental Attribution Error
Tendency to over-attribute others' behavior to dispositional causes, and the corresponding failure to recognize the importance of situational causes (eg: immediately thinking someone who cut in front of you while driving is an jerk without thinking he may have been in a rush for something important)
Attribution Biases: Halo effect
Phenomenon in which an initial understanding that a person has positive traits is used to infer other uniformly positive characteristics (eg: someone make a good joke when you first meet them so you assume that theyre always funny)
Attribution Biases: Assumed-similarity bias
The tendency to think of people as being similar to oneself, even when meeting them for the first time (eg: automatically assuming someone is of the same religion as you when you initially meet them, even if they may share a different belief system)
Social Influence
the process by which the actions of an individual or group affect the behavior of others
Groups
Consist of two or more people who: Interact with one another, Perceive themselves as part of a group, and are interdependent
Conformity
a change in behavior or attitudes brought about by a desire to follow the beliefs or standards of other people
Important Variables Producing Conformity
characteristics of the group, situation in which the individual is responding, kind of task, and unanimity of the group (A social supporter is a person who shares an unpopular point of view along with another group member, thereby reducing conformity)
Groupthink
a type of thinking in which group members share such a strong motivation to achieve consensus that they lose the ability to critically evaluate alternative points of view
Conformity to Social Roles
Behaviors that are associated with people in a given position (Philip Zimbardo's Prison Study (1973), Abu Ghraib)
Abu Ghraib
One of Saddam's most notorious prisons for dissenters; when Americans took over, it became notorious for a place of torment and humiliation for detainees
Philip Zimbardo's Prison Study (1973)
A study that took place in the Basement of Stanford University psychology building where student volunteers were randomly assigned as Prisoner or Guard. The students chosen as guards abused their power
Compliance: Foot-in-the-door technique
Small request followed by a larger request
Compliance: Door-in-the-face technique
Large request followed by a smaller request
Compliance: That's-not-all technique
Offered a deal at an inflated price
Compliance: Not-so-free sample
Norm of reciprocity
Obedience
a change in behavior due to the commands of others
Stanley Milgram obedience experiment
This was a study where a teacher and a "student" (actor) were in 2 separate rooms. Whenever the "student" responded incorrectly, the teacher was forced to send an increasing amount of "voltage" to the student. Milgram not only found that people were less likely to obey to things that they know isn't good/right, but that they also could comply with demands under the right circumstances. (60% of teachers administered the highest, potentially lethal dose of 450 volts)
Prejudice and discrimination: Stereotypes
Generalized beliefs and expectations about social groups and their members
Prejudice and discrimination: Prejudice
The negative (or positive) evaluations of groups and their members
Prejudice and discrimination: Discrimination
Negative behavior toward members of a particular group
The Foundations of Prejudice: Social learning approaches
People's feelings about members of various groups are shaped by the behavior of parents, other adults, and peers
The Foundations of Prejudice: Mass Media
Mass media can stoke prejudice in people by depicting people of certain groups in certain ways (eg: always depicting people of arab descent as terrorists or depicting people of asian descent as super smart and weird)
The Foundations of Prejudice: Social identity theory
We use group membership as a source of pride and self-worth
Working to End Prejudice and Discrimination
Increasing contact between the target of stereotyping and the holder of the stereotype, Making positive values and norms against prejudice more conspicuous, Providing information about the objects of stereotyping, and Reducing stereotype vulnerability
Factors of Liking
Proximity, mere exposure, similarity (recipocity-of-liking effect), and physical attractiveness
Types of Love: Passionate (romantic) love
Represents a state of intense absorption in someone that includes intense physiological arousal, psychological interest, and caring for the needs of another
Types of love: compassionate love
Strong affection that we have for those with whom our lives are deeply involved
Components of Love: Intimacy (Emotional)
A feeling of closeness, connectedness, and bondedness in a relationship
Components of Love: passion (motivational)
drives that lead to romance, physical attraction, and sexual consummation
Components of Love: Commitment (cognitive)
conscious decision to love someone and the long-term determination to maintain that love
Prosocial behavior
helping behavior that benefits others
Altruism
Helping behavior that is beneficial to others but clearly requires self-sacrifice
Diffusion of responsibility
Tendency for people to feel that responsibility for acting is shared, or diffused, among those present
Aggression
Intentional injury or harm to another person
Aggression: intrinsic approaches
Catharsis, the Process of discharging built up aggressive energy
Aggression: Frustration-aggression approaches
Frustration, The thwarting or blocking of some ongoing, goal-directed behavior
Aggression: Observational learning approaches
Effects of modeling Instinct approaches