SMG Exam 2 Review

What % of NFL coaches are non-white?

43%

What is stacking?

when minority groups are steered away/into certain player positions

What does revenue sharing do?

Equalizes team revenues and allows teams in smaller markets to compete financially with big-market teams

What is collective bargaining?

Player unions negotiating with league owners to set the terms of employment

What is macroeconomics in sport?

study of performance, structure, and decision making of an economy

What is microeconomics in sport?

study of performance, structure, structure, and decision making of a single business

What is economic interaction(value exchange)?

goods and services exchanged through economic interaction of individuals and organizations

Which is NOT a source of revenue for a sport team?

ticket scalping

What’s the main reason college sports are growing?

Globalization/playing contests overseas

What year was the NCAA created?

1910

What was the significance of NCAA v Regents of U of Oklahoma(1984)/ Violation of Sherman Antitrust Act

the NCAA no longer holds television rights for college football

Example of a top level manager?

Athletic director

What do supervisory-level(first line managers) do?

report to middle level managers and oversee nonmanagerial employees

What does a compliance officer do?

Ensures that programs abide by all rules and regulations

What is NOT one of the four bases of segmentation?

product sales

what is segmentation?

dividing a large, homogeneous market into smaller groups who have similar wants and needs

What are the three key motives to participation?

Achievement(winning), Social(enjoying the game), and Mastery(skill development)

What are the motives to spectator motivation?

Diversion, Eustress(Basking In Reflected Glory/Cutting Off Reflected Failure), Aesthetic(enjoyment), and socialization(belonging)

What is the main tactic of Sport Marketing?

Selling an intangible product(experience)

What are the components of consumer attitudes?

experiences, feelings, and beliefs

What are examples of virtual consumption?

Live streaming and social media

last step of marketing plan?

evaluation

First step of marketing plan?

determine the purpose