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What is coding content analysis?
creating codes for behaviour in order to turn qualitative data into quantitative data so that it can be easily understood and compared in tallies
What is a coding unit?
Categories or themes of behaviours that are pre decided when observing data
Hat is the process of coding in content analysis?
Identify your data source
Develop coding units
Work through all of the data
Tally up the coding units
Compare the data
How do you ensure inter rater reliability when coding the data?
-have multiple people working on the data
-ensure they all record the same data set
-have them all use the same coding units
-have the people working on the data do is separately to avoid copying
-if the correlation is close to 0.8, that means it is a strong
Correlation