Ad Sales Unit 11 - Research and forecasting

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6 Terms

1
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Bias

Systematic forecast error in one direction

2
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Drift

Degradation of model accuracy as conditions change

3
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Grain

The level of detail at which data or a forecast exists

4
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Horizon

How far into the future a forecast extends

5
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Lead-in / lead-out

Programs before and after, which influence audience

6
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Projection

An estimate of future audience for scheduled inventory