User Experience Design Quiz 1

Week 1 & 2 slides

WEEK 1

Where does UX fit in Interactive Media Development?

Should be considered in ALL work you do! Such as design, development, and content.

Definition: User Experience (UX)

Interaction Design Foundation:

• The process design teams use to create products that provide meaningful and relevant experiences to users.

Definition: Design

Oxford:

• a plan made to show the look and function of a building, garment, or other object before it is built or made!

NEEDS, GOALS, WANTS, DESIRES!

RESEARCH, KNOWLEDGE, PLANNING!

Definition: Design Thinking

To EMPATHIZE, DEFINE, IDEATE, PROTOTYPE, and TEST!

Interaction Design Foundation:

• processes that can help us systematically extract, teach, learn and apply human centered techniques to solve problems in a creative and innovative way.

Andy Budd:

• Abductive reasoning, concept modelling, and use of common design tools.

Abductive reasoning

Making an educated guess

Definition: Human Centred Design

Harvard Business School:

• A problem solving technique that puts real people at the center of the development process.

• Lets you make products/services that resonate to your audience’s needs

Interaction Design Foundation:

• Focus on people and their context

• seek to understand and solve the right problems

• understand everything is a complex system

• prototype, test, and refine products

Process of Human Centered Design in IMD? (Like the scientific method for creatives)

1. Define problem/purposete

2. End user research (empathy)

3. Ideation (abductive)

4. Prototype (create)

5. Test (deductive)

6. Implement/Launch/Publish

7. Iterate

WEEK 2

Design Thinking Phases (recap)

1. Empathize

2. Define

3. Ideate

4. Prototype

5. Test

Human Centered Design Phases (recap)

(A problem solving process that puts real/realistic humans at the centre of all design solutions)

1. Clarify and Empathize (for End Users)

2. Ideation

3. Development and Implementation

Human Centered Design Principles

1. Focus on people → have them in mind!

2. Solve the right problems for them → get to the root of things

3. Everything is a system → look at how things are connected

4. Follow an iterative approach → take small steps, learn from them

Who is the End User?

A person who is intended to use a product.

End Users typically do not possess the technical understanding or skill of the product designers…

What is User Research

• A methodic study of target users

• Their needs and pain points