Comm 89 Exam 1 Concept Guide Flashcards

Vocabulary practice flashcards covering theoretical concepts, empirical studies, and evaluative standards from the Comm 89 Exam 1 Concept Guide.

Exam 1 Structure (Comm 89)

An assessment containing approximately 50 multiple-choice questions, each featuring four response options (A, B, C, and D) with one correct response that best answers the question.

Theory components

The structural elements that constitute a theory, specifically concepts and relationships.

Approaches to research

The three research perspectives examined across course theories: Empirical, Interpretive, and Critical.

Approaches to Knowing

Philosophical assumptions guiding research inquiry, consisting of ontology, epistemology, and axiology.

Standards for evaluating theory

The seven evaluative criteria: Scope, Logical consistency, Parsimony, Utility, Testability, Heurism, and Test of time.

Scientific method reasoning modes

The two primary logical approaches used in scientific investigation: Deduction and Induction.

Theory of Planned Behavior (TPB)

A theoretical framework predicting behavior comprising behavioral intention, attitude, subjective norm, perceived behavioral control, and behavior.

Perceived behavioral control

A key variable incorporated into the Theory of Planned Behavior to extend the Theory of Reasoned Action.

Elaboration Likelihood Model (ELM) routes

The two cognitive paths of persuasion processing: the Central route and the Peripheral route.

Boomerang effect

An unintended persuasive outcome identified within the flow chart version of the Elaboration Likelihood Model.

Unimodel

A single-process alternative model discussed in contrast to the dual-route framework of the Elaboration Likelihood Model.

Key capacities in Social Cognitive Theory

Four foundational human capacities: Symbolizing capacity, Self-regulatory capacity, Self-reflective capacity, and Vicarious capacity.

Social Cognitive Theory learning models

Theoretical models that progressed from direct stimulus-response ($\text{Stimulus} \rightarrow \text{response}$) models to mediational stimulus-organism-response ($\text{Stimulus} \rightarrow \text{organism} \rightarrow \text{response}$) models.

Social Cognitive Theory entertainment-education applications

Applied communication strategies and initiatives that include the Sabido Method, Contrast modeling, and Hollywood Health & Society.

Cultural Indicators Project

The research project central to the development of Cultivation Theory that established the definition of violence and the violence index.

Cultivation differential

The margin of difference in conceptions of social reality between heavy viewers and light viewers of television.

Mean World Index (Syndrome)

A Cultivation Theory measure reflecting viewers' heightened perceptions of danger, mistrust, and cynicism in the world.

Cultivation Theory phenomena

Key concepts including Resonance, Mainstreaming, the Proportional Representation of Diversity Index, and Symbolic double jeopardy.

Agendas in Agenda Setting Theory

The three distinct agendas examined in Agenda Setting Theory: Media agenda, Public agenda, and Policy agenda.

Chapel Hill, NC study

The foundational Agenda Setting Theory study conducted by McCombs and Shaw on local voters.

Transfer of salience

The agenda-setting process differentiated into First-order agenda setting (object salience) and Second-order agenda setting (attribute salience).

Contingency factors (Agenda Setting Theory)

Variables that moderate agenda-setting effects, specifically Need for orientation, Uncertainty, and Relevance.

Structural factors (Groupthink)

Faulty organizational conditions including Group insulation, impartial leadership (or lack thereof), and decision-making procedures (or lack thereof).

Overestimation of the group

A Groupthink symptom category comprised of the Illusion of invulnerability and Belief in the inherent morality of the group.

Closed-mindedness (Groupthink)

A Groupthink symptom category characterized by Out-group stereotypes and Collective rationalization.

Cognitive relationships (Cognitive Dissonance)

The three relational classifications between cognitions: consonant relationships, dissonant relationships, and irrelevant relationships.

Minimal justification

A core principle in Cognitive Dissonance theory related to the magnitude of dissonance and attitude change.

Core components of Inoculation Theory

The two primary elements of an inoculation message: the Threat component and Refutational preemption.

Protection and resistance concepts (Inoculation Theory)

Mechanisms designed to sustain resistance against misinformation, including Booster messages, Umbrella protection, and Herd immunity.

Inoculation Theory response stages

Processes and strategies associated with resistance labeled as Preemptive strike, Immunization, Striking back, and Healing.