M-Commerce, Legal Framework, and Competitive Analysis

Vocabulary flashcards covering mobile commerce technical requirements, customer journeys, security, revenue models, Philippine legal framework, intellectual property, and competitive market analysis.

RA 8792

Electronic Commerce Act of 2000; governs electronic data messages, documents, and transactions.

RA 10173

Data Privacy Act of 2012; governs the processing of personal information.

RA 8293

Intellectual Property Code, as amended; addresses intellectual property protection and ownership.

RA 11967

Internet Transactions Act of 2023; regulates internet transactions and online consumer protection.

M-Commerce Customer's Journey

An 8-stage customer process consisting of: 1. Discover, 2. View, 3. Compare, 4. Decide, 5. Checkout, 6. Pay, 7. Fulfill, and 8. Review.

Transaction and Data Flow

An 8-step flow in digital business consisting of: 1. Register, 2. Browse, 3. Cart, 4. Check out, 5. Pay, 6. Confirm, 7. Fulfill, and 8. Support.

Processor (Mobile Hardware)

The hardware component that executes instructions on a mobile device.

RAM (Mobile Hardware)

The mobile hardware component that supports app multitasking.

Storage (Mobile Hardware)

The hardware component that holds app files on a mobile device.

Wi-Fi

A mobile connectivity method providing local internet access.

Mobile Data

Cellular connectivity used by a mobile device while away from Wi-Fi.

Bluetooth

A wireless connectivity standard used for communication between nearby devices.

NFC (Near Field Communication)

A connectivity feature designed for short-range tap interactions.

Mobile Software STACK

The core software architecture layers consisting of: USER, APP, API, DB, and SERVICES.

Quality / UX Requirements (Mobile)

Mobile user experience design standards requiring the interface to be readable, touchable, fast feedback, low friction, and accessible.

Device Capabilities

Built-in hardware and software capabilities of a mobile device, including Camera, GPS, Biometrics, and Sensors.

Authenticate (Mobile Security)

The security step that verifies the identity of the user.

Authorize (Mobile Security)

The security step that controls the permissions and access granted to the user.

Validate (Mobile Security)

The mobile security measure that checks and verifies input data.

Least Privilege (Mobile Security)

The principle of restricting user or app permissions to only necessary access.

Monitor (Mobile Security)

The security practice of tracking systems and identifying anomalies using logs and detections.

Transaction Fee / Commission Model

A revenue model where the business earns from each individual transaction, typically exemplified by marketplaces.

Subscription Model

A pricing model structured around recurring payments, exemplified by SaaS and premium memberships.

Freemium Model

A pricing model providing basic features for free while charging for premium paid features, exemplified by productivity apps.

Advertising Model

A revenue model generating income from sponsored placement, exemplified by content and platform services.

Licensing Model

A pricing model that charges fees for the use of software or content, commonly used in enterprise software.

Market Validation Methods

Methods to evaluate market feasibility: Interview, Survey, Observe, Usability test, and Prototype.

Intellectual Property (IP)

Assets created, named, designed, or acquired with rights to use; includes software, content, design, invention, brand, and confidential information.

Copyright

Legal protection for qualifying original literary and artistic works under applicable law that acts as proof of ownership.

Third-Party Assets

External elements (such as fonts, icons, photos, libraries, APIs, and datasets) that require license evaluation and permission before use because 'the internet is not a license.'

Demographic Analysis

Market analysis focused on identifying who the users are.

Geographic Analysis

Market analysis focused on the location of users.

Behavioral Analysis

Market analysis focused on how users buy products or services.

Psychographic Analysis

Market analysis identifying the goals and preferences of users.

Technographic Analysis

Market analysis focused on identifying what devices customers use.

Direct Competitor

A competitor that offers a similar solution and targets the same audience.

Indirect Competitor

A competitor that solves the same customer problem using a different approach.

Substitute Competitor

An alternative way or product that enables a customer to achieve the same desired outcome.

SWOT Analysis

A strategic planning tool used to analyze Strengths, Weaknesses, Opportunities, and Threats.

Porter's 5 Forces

A framework evaluating market pressure surrounding a market, consisting of Rivalry, New Entrants, Substitutes, Buyers, and Suppliers.