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explanatory variable
the factor you measure that is believed to cause an outcome
response variable
the outcome of the explanatory variable
confounding variable
a variable that is associated with both explanatory and response variable AND creates doubt about a true causal connection between the two variables
observational study
a study in which variables are observed without imposing any conditions or treatments; these cannot eliminate confounding or draw causal conclusions
prospective observational study
observational study analyzing data gathered now and into the future
retrospective observational study
observational study analyzing data that was already collected in the past
direct observation
observational study analyzing data measured through observation or records of observations
survey
observational study analyzing data gathered from responses to questions
experiment
study in which conditions, or treatments, are imposed on experimental units
treatments
different categories or levels of an explanatory variable that are imposed on experimental units
simple random sample
a sampling method in which every possible group of n individuals in the population has an equal chance of selection
stratified random sampling
divide the population into non-overlapping homogenous groups called strata, then pick random samples from each of the strata, and combine these individual samples into the stratified random sample.
cluster random sampling
divides the population into non-overlapping heterogenous groups called clusters, each similar to each other, and then picking everyone or everything in a random selection of one or more of the clusters
systematic sampling
simple and quick sampling method in which you list the population in some order (ex. alphabetically), choose a random point to start, and then pick every tenth, hundredth, or kth person from the list. gives a reasonable sample as long as the original order of the list isn’t related to the variables being considered
convenience sampling
choose individuals that are easiest to reach to survey
census
measuring all items or individuals in a population
generalizability
when individuals are randomly selected from target population, results can be generalized to the whole population
causality
when individuals are randomly assigned to treatment, explanatory variable can be deemed causal to response variable
simple statistic
numerical value that describes a characteristic of a sample, which is a subset of the population; we use this to estimate population parameter
population parameter
numerical value that describes a characteristic of the entire population; we use sample statistic to estimate this
z score
measures how many standard deviations a data value is above/below the mean
z score formula
data value - mean / standard deviation
bias
flaw in sampling or measurement procedure that leads to systematically overestimating or underestimating a parameter value
key to eliminating bias
sampling randomly from the whole population of interest
undercoverage bias
sampling bias when part of the population is excluded or less likely to be selected for a sample
nonresponse bias
sampling bias when individuals who do not respond to surveys substantially differ from responders
voluntary response bias
sampling bias when a sample consists of entirely volunteers who differ from the general population
4 steps when writing about sampling bias on FRQs
identify the population of interest, identify the sample, identify the observational units excluded and how they differ, and explain how that exclusion leads to an overestimate or underestimate of the parameter
response bias
when responses to a survey differ from the true value; can happen even when sample is well chosen without sampling biases; has two formations called question wording bias and self reporting bias
question wording bias
response bias when survey questions are confusing or leading
self-reporting bias
when individuals inaccurately report their own traits
four principles of experimental design
comparison of at least two treatment groups, random assignment of treatments to experimental units, replication with many experimental units in each treatment group, and direct control of extraneous variables
random assingment
doing this with variables in an experiment balances extraneous variables and prevents confounding
control group
comparison group that is not given the treatment of interest
placebo effect
when belief of receiving treatment leads to a measured response, even though the treatment is inactive
single-blind/masked study
either the subjects or the researchers who interact with them are unaware of who receives the active treatment vs. the placebo
double blind/masked study
study when both the subjects and the researchers are unaware of who receives the active treatment vs. the placebo
completely randomized experimental design
involves experimental units being assigned to treatments completely at random (no pre-grouping); simplest experimental design
randomized block design
experimental units are grouped in blocks based on an extraneous variable, then units are randomly assigned to treatment and compared within each block
matched pairs design
a randomized block experiment in which either: 1) each block is composed of two similar experimental units (a matched pair) or 2) the same experimental unit receives both treatments and the order of the treatments is randomized